You think you’ve done it all right. Messaging, landing pages, calls-to-action, a simplified site—you’ve got it all down. As a mortgage marketer, you’ve taken the time to think about what your site must look like from the potential …
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No matter how much traffic you get, the success of your web presence comes down to one thing: Conversion. Conversion is when your potential lead takes action. It can mean many different things, including: Submitting a lead generation …
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It’s a doctor’s job to diagnose when there is something wrong with a patient. But when the patient is your mortgage website, who tells you when something’s wrong? A mortgage website like yours, when functioning properly, should be …
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You know that mobile access to your website is essential. You know that many people today—Millennials in particular—prefer to do their shopping and research on their mobile device. Half (or more) of your website traffic is on a …
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When a prospect clicks onto your website or landing page, what do you want them to do? How about if they open up one of your emails, or see one of your social media posts? “I don’t know” …
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