Myths About SEO and Organic Traffic that Might Surprise You When you have a great position in Google, life is good. Call it “Organic SEO nirvana.” You can sit back and let the clicks roll in, trusting your …
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Trust. Do you have it? It’s a simple question. Yet you’d be surprised at how often mortgage companies and insurance companies—two industries in which trust is an absolute must—have no idea. There’s a reason for that. It’s one …
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We could tell you all about SEO until we’re blue in the face. But why take our word for it? In seeking effective long-term strategies for your SEO, it helps to listen to the people who have demonstrated …
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It’s great when you can work hard, put in extra hours, and commit to reaching more people with your marketing efforts. But who has the time? In the digital age, there are plenty of tools, apps, and services …
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Did you know that only about 22% of businesses are happy with how their links are converting? That means almost 4 out of 5 of you aren’t getting customers to click to your page as you’d like. It …
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What is digital marketing? There are two answers. The first is simple: digital marketing is the art of advertising and buzz-generation through electronic means. The second is a little more complicated. After all, the world of digital marketing …
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You’ve done it. After all the effort of reaching out with your brand on social media, sponsored ads, and organic traffic, you’ve drawn people to your landing page. The analytics bear that out. Not only are people coming …
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You need a plan. And not just any plan. Not something you slap together and hope will work. No. When it comes to your social media content, you want to create content that engages. Content that drives clicks. …
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Pop quiz: What’s the value of a landing page? Yes, it’s important that you have a landing page that greets someone on your site, and guides them to the next step—ultimately converting them into a potential lead for …
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It might be the most important page you ever build. Yet how many marketers pay enough attention to their lead capture page? This page—which you can also call a landing page—is a critical decision point for anyone visiting …
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