You’ve done it. After all the effort of reaching out with your brand on social media, sponsored ads, and organic traffic, you’ve drawn people to your landing page. The analytics bear that out. Not only are people coming …
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You need a plan. And not just any plan. Not something you slap together and hope will work. No. When it comes to your social media content, you want to create content that engages. Content that drives clicks. …
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Pop quiz: What’s the value of a landing page? Yes, it’s important that you have a landing page that greets someone on your site, and guides them to the next step—ultimately converting them into a potential lead for …
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It might be the most important page you ever build. Yet how many marketers pay enough attention to their lead capture page? This page—which you can also call a landing page—is a critical decision point for anyone visiting …
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You do a great job for your clients. You really do. You find them the best solutions they need. You work hard. Yet when it comes to establishing a presence on your website that screams “I’m trustworthy,” you’re …
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The idea of a “sales funnel” can sometimes sound more complicated than it really is. Just consider how many images are out there when you Google “lead generation funnel.” What you see doesn’t look simple at all. Instead, …
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Unconventional Mortgage Marketing: The Unorthodox Methods You Need to Try “Whenever you find yourself on the side of the majority, it is time to pause and reflect.” -Mark Twain True: there may be a few things the “majority” …
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Mortgage marketing can be a tough business. Customers are expensive to find and acquire—and once they land on your page, there’s no guarantee that they’ll choose you. Although you might have a decent sized advertising budget, the number of …
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