How do you get someone who’s visited your website to return and eventually become a genuine lead? That’s one of the key questions for today’s mortgage marketers. If you don’t have an answer for it, then it might …
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You know what not to do. Last post, we went through the big mistakes email marketers make when they craft fresh emails for their audience But what about what you should do? How do you craft emails that …
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It’s not always about what you do. Sometimes, what you don’t do is just as important. You’ll find that this truth often applies to the world of marketing through an email newsletter or an email list. Why? Because …
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It’s almost 2018. Do you know how you’re going to grab new customers next year? Let’s face it—this is a busy time of the year. Holidays. Travel. Family. Days off. Organizing tax information. It all seems to fall …
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Ghost don’t make purchases. Your customers and clients are real, breathing people—with real wants and needs that run deeper than simply requiring your services. In your efforts to better reach these potential leads, you not only have to …
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Need more conversions? That’s a silly question. It’s like asking people if they could use more money. The obvious answer is that everyone needs more conversions. In the case of mortgage marketing, however, the problem is that you …
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It’s just one word, and it might just be the most important word in the world of marketing. It’s hard to win it—but very easy to lose it. And if you lose it, it can be impossible to …
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Let’s face it: in 2017, search engine optimization (SEO) has changed. There’s no more keyword stuffing. No more spamming the search engines. Fretting over this word and that word is a colossal waste of time. But there’s a …
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What’s the most important element on your page? Headlines? Nope. Content? Good guess, but still wrong. Colors? Definitely important, but not quite. The most important element on your page is also one of the simplest: It’s that button …
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Your landing page just might be the most important thing you ever put online. Sure, there’s lots of other important stuff you put online: blog posts that attract traffic, social media posts that draw people in… …but without …
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