You’ve done it. After all the effort of reaching out with your brand on social media, sponsored ads, and organic traffic, you’ve drawn people to your landing page. The analytics bear that out. Not only are people coming …
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You need a plan. And not just any plan. Not something you slap together and hope will work. No. When it comes to your social media content, you want to create content that engages. Content that drives clicks. …
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Pop quiz: What’s the value of a landing page? Yes, it’s important that you have a landing page that greets someone on your site, and guides them to the next step—ultimately converting them into a potential lead for …
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Let me start this out by saying if you currently don’t have a mortgage website aside from the one your company has provided you, most of this won’t apply to you. I will also say that if that …
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It’s your business. You’d better claim it. Google makes that possible through a service known as My Business. If you’ve ever been frustrated because you’ve Googled your business—only to find that not only did you not show up, …
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It might just be one of the most powerful tools mortgage marketers under-utilize. It’s Facebook. Now, I know what you’re thinking. “Facebook? Really? I’ve tried it. It didn’t work. Little to no leads. The leads I DID get …
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Ever feel like you’re talking to no one? No, I don’t mean like when you open your mouth and no one’s around. I’m talking about your email list. You can open it right now and see that you …
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Links. Buttons. Bells and whistles. These things are great. But ultimately it’s about what your website says that convinces people. If you’re in the mortgage, real estate, or insurance industries, you know just how emotional these businesses can …
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It might sound like ancient history: On-page search engine optimization. That’s right—these days, search engine optimization isn’t always focused on headlines and keywords. Gone are the days of stuffing a single keyword into one of your pages—or key …
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One landing page just doesn’t cut it. That’s not only true for most marketers, but especially applies to anyone starting out with their online marketing efforts. Why won’t one landing page do it? Because you need to learn. …
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