What happens when your marketing just…stops working? Whether the reason is seasonal or something deeper, it can feel a bit strange. After all, you have a humming business. There’s no reason you should expect anything less than consistency, …
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Who’s listening? It may not seem like a fundamental question for most businesses. But when it comes to writing your ads, it may be the most important question you can ask. After all, statistics bear that out. For …
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What is digital marketing? There are two answers. The first is simple: digital marketing is the art of advertising and buzz-generation through electronic means. The second is a little more complicated. After all, the world of digital marketing …
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What if your email signature was a better way to get more leads? Think about it. You send dozens of emails per day. Some of us send out hundreds. You send out emails to old pals, acquaintances, business …
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A new year has come and gone. But are you another year wiser when it comes to your brand? If you feel like there’s still plenty to learn, don’t worry—you’re in the same position as plenty of enterprise …
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You’ve done it. After all the effort of reaching out with your brand on social media, sponsored ads, and organic traffic, you’ve drawn people to your landing page. The analytics bear that out. Not only are people coming …
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You need a plan. And not just any plan. Not something you slap together and hope will work. No. When it comes to your social media content, you want to create content that engages. Content that drives clicks. …
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Pop quiz: What’s the value of a landing page? Yes, it’s important that you have a landing page that greets someone on your site, and guides them to the next step—ultimately converting them into a potential lead for …
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Let me start this out by saying if you currently don’t have a mortgage website aside from the one your company has provided you, most of this won’t apply to you. I will also say that if that …
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It’s your business. You’d better claim it. Google makes that possible through a service known as My Business. If you’ve ever been frustrated because you’ve Googled your business—only to find that not only did you not show up, …
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