Admit it. You’ve looked at examples of sales funnels online before, and you’ve been skeptical. Maybe you thought: “That looks great. But it would never work for mortgages.” Mortgages, you figure, are bigger things. Way bigger things. You’re …
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If you’re a loan officer, then you might not have spent your life learning marketing. Why should you? After all, that’s what…marketers are for, right? Well, sure. But it doesn’t mean that you can’t benefit from some great …
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Your landing page is more than just another section on your website. It’s a full-time salesperson. While you sleep, your landing page can bring in leads. While you work, your landing page is putting in overtime. Unfortunately, that’s …
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You’ve got a business in the mortgage and real estate fields, but you’re just starting out. What now? The first step is to learn how to generate mortgage leads. The problem? There are probably fifty thousand ideas swimming …
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Click. It’s been your goal all along—to cajole a potential customer into clicking your link. But after all of the marketing tips, the content written, and the setup, it’s time to consider an additional step… …what happens after …
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It’s great when you can work hard, put in extra hours, and commit to reaching more people with your marketing efforts. But who has the time? In the digital age, there are plenty of tools, apps, and services …
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Did you know that only about 22% of businesses are happy with how their links are converting? That means almost 4 out of 5 of you aren’t getting customers to click to your page as you’d like. It …
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What happens when your marketing just…stops working? Whether the reason is seasonal or something deeper, it can feel a bit strange. After all, you have a humming business. There’s no reason you should expect anything less than consistency, …
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Who’s listening? It may not seem like a fundamental question for most businesses. But when it comes to writing your ads, it may be the most important question you can ask. After all, statistics bear that out. For …
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What is digital marketing? There are two answers. The first is simple: digital marketing is the art of advertising and buzz-generation through electronic means. The second is a little more complicated. After all, the world of digital marketing …
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