What’s the most important element on your page? Headlines? Nope. Content? Good guess, but still wrong. Colors? Definitely important, but not quite. The most important element on your page is also one of the simplest: It’s that button …
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Click here. Still here? What, you didn’t click on my call-to-action? How rude. Well, you might have a strong reason for it—other than the fact that I didn’t include a hyperlink. What I failed to do in the …
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Your customers are in love with your content. They read your page up and down, it seems. But for some reason, they just…aren’t… converting. You have a call to action button, but the sales and leads aren’t rolling …
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