What happens when your marketing just…stops working? Whether the reason is seasonal or something deeper, it can feel a bit strange. After all, you have a humming business. There’s no reason you should expect anything less than consistency, …
READ MORE
Who’s listening? It may not seem like a fundamental question for most businesses. But when it comes to writing your ads, it may be the most important question you can ask. After all, statistics bear that out. For …
READ MORE
What is digital marketing? There are two answers. The first is simple: digital marketing is the art of advertising and buzz-generation through electronic means. The second is a little more complicated. After all, the world of digital marketing …
READ MORE
Do you work in the mortgage industry? Are you using digital marketing and lead generation strategies to get more clients? (If you’re not, well… how are you making any money??) If you ARE relying on online strategies to …
READ MORE
How do you grow on Facebook? It’s a simple question. But as it turns out, the answers are as wide-ranging as you can find. Facebook advertising growth strategies will be nothing new to the experienced Internet marketer. But …
READ MORE
A new year has come and gone. But are you another year wiser when it comes to your brand? If you feel like there’s still plenty to learn, don’t worry—you’re in the same position as plenty of enterprise …
READ MORE
You need a plan. And not just any plan. Not something you slap together and hope will work. No. When it comes to your social media content, you want to create content that engages. Content that drives clicks. …
READ MORE
I know what you’re thinking. Facebook? I’ve tried that before. You get nothing but garbage (if anything)! To that I say: not so fast, tonto! At this point, it’s fair to say that’s outdated thinking. Not only is …
READ MORE
Pop quiz: What’s the value of a landing page? Yes, it’s important that you have a landing page that greets someone on your site, and guides them to the next step—ultimately converting them into a potential lead for …
READ MORE
It might just be one of the most powerful tools mortgage marketers under-utilize. It’s Facebook. Now, I know what you’re thinking. “Facebook? Really? I’ve tried it. It didn’t work. Little to no leads. The leads I DID get …
READ MORE
