You need a plan. And not just any plan. Not something you slap together and hope will work. No. When it comes to your social media content, you want to create content that engages. Content that drives clicks. …
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I know what you’re thinking. Facebook? I’ve tried that before. You get nothing but garbage (if anything)! To that I say: not so fast, tonto! At this point, it’s fair to say that’s outdated thinking. Not only is …
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Pop quiz: What’s the value of a landing page? Yes, it’s important that you have a landing page that greets someone on your site, and guides them to the next step—ultimately converting them into a potential lead for …
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It might just be one of the most powerful tools mortgage marketers under-utilize. It’s Facebook. Now, I know what you’re thinking. “Facebook? Really? I’ve tried it. It didn’t work. Little to no leads. The leads I DID get …
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It might be the most important page you ever build. Yet how many marketers pay enough attention to their lead capture page? This page—which you can also call a landing page—is a critical decision point for anyone visiting …
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Links. Buttons. Bells and whistles. These things are great. But ultimately it’s about what your website says that convinces people. If you’re in the mortgage, real estate, or insurance industries, you know just how emotional these businesses can …
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Andrew Pawlak leadPops Co-Founder & CEO Generating mortgage leads is tough … But it’s about to get WAY EASIER!! Over the past 14 months, we’ve listened, learned and invested 1,000’s of programming hours into upgrading …
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You think you’ve done it all right. Messaging, landing pages, calls-to-action, a simplified site—you’ve got it all down. As a mortgage marketer, you’ve taken the time to think about what your site must look like from the potential …
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You do a great job for your clients. You really do. You find them the best solutions they need. You work hard. Yet when it comes to establishing a presence on your website that screams “I’m trustworthy,” you’re …
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In the mortgage or insurance industry, you’re talking about selling a very important product. That means your sales funnel is going to be a little more sophisticated than selling t-shirts. But that doesn’t mean you need an overly …
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