It might just be one of the most powerful tools mortgage marketers under-utilize. It’s Facebook. Now, I know what you’re thinking. “Facebook? Really? I’ve tried it. It didn’t work. Little to no leads. The leads I DID get …
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It might be the most important page you ever build. Yet how many marketers pay enough attention to their lead capture page? This page—which you can also call a landing page—is a critical decision point for anyone visiting …
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How do you get someone who’s visited your website to return and eventually become a genuine lead? That’s one of the key questions for today’s mortgage marketers. If you don’t have an answer for it, then it might …
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It’s not always about what you do. Sometimes, what you don’t do is just as important. You’ll find that this truth often applies to the world of marketing through an email newsletter or an email list. Why? Because …
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Andrew Pawlak leadPops Co-Founder & CEO Generating mortgage leads is tough … But it’s about to get WAY EASIER!! Over the past 14 months, we’ve listened, learned and invested 1,000’s of programming hours into upgrading …
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Ghost don’t make purchases. Your customers and clients are real, breathing people—with real wants and needs that run deeper than simply requiring your services. In your efforts to better reach these potential leads, you not only have to …
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You think you’ve done it all right. Messaging, landing pages, calls-to-action, a simplified site—you’ve got it all down. As a mortgage marketer, you’ve taken the time to think about what your site must look like from the potential …
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Need more conversions? That’s a silly question. It’s like asking people if they could use more money. The obvious answer is that everyone needs more conversions. In the case of mortgage marketing, however, the problem is that you …
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It’s just one word, and it might just be the most important word in the world of marketing. It’s hard to win it—but very easy to lose it. And if you lose it, it can be impossible to …
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What does it mean to provide value? Whether you come from the mortgage, real estate or insurance industry (or any industry, for that matter), the concept is the same when it comes to online marketing: You’re either providing …
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