You’ve got a business in the mortgage and real estate fields, but you’re just starting out. What now? The first step is to learn how to generate mortgage leads. The problem? There are probably fifty thousand ideas swimming …
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You’ve set up your website. You’ve created calls to action. You’ve incentivized customers to click forward. Then, like a chef in the kitchen putting together multiple ingredients and expecting something spectacular to happen, you wait. Then? Nothing happens. …
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If you’ve ever been in the business of generating leads, you’ve seen it before. You have a potential client. They’re excited to work with you. Then, without a word of explanation, they drop off. Don’t feel bad. It …
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It’s great when you can work hard, put in extra hours, and commit to reaching more people with your marketing efforts. But who has the time? In the digital age, there are plenty of tools, apps, and services …
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Do you work in the mortgage industry? Are you using digital marketing and lead generation strategies to get more clients? (If you’re not, well… how are you making any money??) If you ARE relying on online strategies to …
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A new year has come and gone. But are you another year wiser when it comes to your brand? If you feel like there’s still plenty to learn, don’t worry—you’re in the same position as plenty of enterprise …
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It might just be one of the most powerful tools mortgage marketers under-utilize. It’s Facebook. Now, I know what you’re thinking. “Facebook? Really? I’ve tried it. It didn’t work. Little to no leads. The leads I DID get …
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It might be the most important page you ever build. Yet how many marketers pay enough attention to their lead capture page? This page—which you can also call a landing page—is a critical decision point for anyone visiting …
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How do you get someone who’s visited your website to return and eventually become a genuine lead? That’s one of the key questions for today’s mortgage marketers. If you don’t have an answer for it, then it might …
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It’s not always about what you do. Sometimes, what you don’t do is just as important. You’ll find that this truth often applies to the world of marketing through an email newsletter or an email list. Why? Because …
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