Admit it. You’ve looked at examples of sales funnels online before, and you’ve been skeptical. Maybe you thought: “That looks great. But it would never work for mortgages.” Mortgages, you figure, are bigger things. Way bigger things. You’re …
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If you’re a loan officer, then you might not have spent your life learning marketing. Why should you? After all, that’s what…marketers are for, right? Well, sure. But it doesn’t mean that you can’t benefit from some great …
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You’ve got a business in the mortgage and real estate fields, but you’re just starting out. What now? The first step is to learn how to generate mortgage leads. The problem? There are probably fifty thousand ideas swimming …
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You’ve set up your website. You’ve created calls to action. You’ve incentivized customers to click forward. Then, like a chef in the kitchen putting together multiple ingredients and expecting something spectacular to happen, you wait. Then? Nothing happens. …
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If you’ve ever been in the business of generating leads, you’ve seen it before. You have a potential client. They’re excited to work with you. Then, without a word of explanation, they drop off. Don’t feel bad. It …
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It’s great when you can work hard, put in extra hours, and commit to reaching more people with your marketing efforts. But who has the time? In the digital age, there are plenty of tools, apps, and services …
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Do you work in the mortgage industry? Are you using digital marketing and lead generation strategies to get more clients? (If you’re not, well… how are you making any money??) If you ARE relying on online strategies to …
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A new year has come and gone. But are you another year wiser when it comes to your brand? If you feel like there’s still plenty to learn, don’t worry—you’re in the same position as plenty of enterprise …
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It might just be one of the most powerful tools mortgage marketers under-utilize. It’s Facebook. Now, I know what you’re thinking. “Facebook? Really? I’ve tried it. It didn’t work. Little to no leads. The leads I DID get …
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It might be the most important page you ever build. Yet how many marketers pay enough attention to their lead capture page? This page—which you can also call a landing page—is a critical decision point for anyone visiting …
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