How do you get someone who’s visited your website to return and eventually become a genuine lead? That’s one of the key questions for today’s mortgage marketers. If you don’t have an answer for it, then it might …
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Ever feel like you’re talking to no one? No, I don’t mean like when you open your mouth and no one’s around. I’m talking about your email list. You can open it right now and see that you …
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You know what not to do. Last post, we went through the big mistakes email marketers make when they craft fresh emails for their audience But what about what you should do? How do you craft emails that …
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It’s not always about what you do. Sometimes, what you don’t do is just as important. You’ll find that this truth often applies to the world of marketing through an email newsletter or an email list. Why? Because …
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When you send out an email, you’re not hoping for an accident. True: when companies like yours send out newsletters, it can feel a bit like casting a net into the sea. You’re hoping there are some potential …
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In creating an effective online sales funnel, few items will matter as much as that first email. Allow me to demonstrate. Let’s say you bring an audience to your website. You’ve taken the time and effort to handle …
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Did you know that the average adult checks their email over 100 times a day? It might seem like a lot, but when you consider just how often we have our computers, mobile phones, and tablets around us, …
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You send out an email to a vast list, talking about the qualities of your latest promotion. You then watch and wait. Then… crickets. If that sounds like something you’ve ever experienced with your own email list, then …
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You’re already convinced. For your company, a marketing newsletter is the way to go. It won’t just help you drive more traffic to your website and get more exposure for your business, but it will also give you …
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A quick question. Why are you reading this? Don’t over-think it. The truth is that you’re reading this right now because you were engaged by the subject line. You saw “How to Write an Email Subject Line that …
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