If Facebook were a country, it’d be double the size of China (now there’s a scary thought). Purely based on that math, hundreds or thousands of future homebuyers in your area log into Facebook daily.
That means you have the chance to get your business directly in front of tens of thousands (or millions, depending on your budget!) of mortgage leads every month.
When you advertise on Facebook, your ads drive future homebuyers and refinancers away from their family photos directly into your leadPops Funnels and CRM.
They click a few things, enter their info, and you get your favorite kind of notification: Yet another potential homebuyer is interested in talking to you about a mortgage!
(Also, we hate to be the ones to say it... but whether or not you’re currently advertising on Facebook, you’re competing against Loan Officers who are.)
Start Getting Leads From Facebook Or check out our Done-For-You Google Ads service
I was new to the real estate business and wanted to get some business in the door and get some marketing ideas. I found a valuable partner in leadPops! They talk me through what I should be doing, what I shouldn't be doing, and how to market myself better. I was trying to spend my own money on ads and wasn't having a lot of luck. leadPops knows how to market on Facebook and I had leads right away.The 30 min Zoom calls with Gabe I have are very informative since this was my first business I was trying to market. They really care about your success and it feels like you are part of a big team when you sign up. Highly recommend!
I have been working with leadPops for about 2 full months and so far I have been impressed. They set up my website and run a couple ads for me, so far I have funded 2 loans from their ads and 2 more are in process. The Monthly call is extremely helpful when it comes to managing my online reputation. I would highly recommend to any Mortgage Pro, Real Estate Agent and Insurance Agent interested in generating exclusive leads!
As an independent LO, trying to create your own FB ads is usually a recipe for disaster.
All this while pouring money into your ads budget with no guarantee of return.
If you're really savvy, you might finally figure out a recipe that works...
And then Facebook will change its rules arbitrarily, and start denying your ads.
All of a sudden, your ads aren’t running. You can’t figure out why. There’s no one on the other end of the Help Chat (and you can forget about speaking to a real human on the phone).
Learning how to navigate Facebook’s endless challenges and ever-more-complicated platform can all too quickly become your unpaid, unasked-for, part-time job.
That's another reason why so many loan officers all over the country say...
"Do it for me, leadPops!"
“Signing up with leadPops has been incredibly fruitful already! I had ads turned on with them about 2 weeks ago, and the quantity and quality of the leads are FAR better than any other lead source I've experienced. The leads actually remember filling out the ad and are open to speaking about mortgages. Thank you!!!!”
Don’t be surprised if after a few months, the traffic from your Facebook Ads has resulted in multiple loans closed for your business.
Not just loans that come directly from consumers you've engaged...
But even more loans coming from your Realtor partners, who are dazzled by all the leads you've generated and introduced them to!
Think about that Realtor who’s stopped sending you referrals. What would it take to be the main LO on their list? A box of donuts, a fridge-magnet calendar or a poinsettia just aren’t gonna cut it.
What they want from you is MORE BUSINESS.
A guaranteed way to earn more referrals is to GIVE more referrals.
With leadPops Facebook Ads, you’re marketing directly to aspiring homebuyers — which means you’re getting to them even before they have an agent.
That means you can hand over those leads to your Realtor partners. (From their end, do you think they’d rather have another stale pastry and a hastily written thank-you card... or a potential commission worth thousands?)
“As a mortgage broker, I highly value leadPops - it allows me to build my relationships with my agents by sending them referrals cultivated by using their ads and system. Suzanne, my A/E, has been tremendous and their who support team is incredibly responsive. Highly recommend.”
Using the leadPops Facebook Ads service, Scott Schang generated 350
Facebook Leads over 90 days. 93% of those leads said they weren't working
with a Realtor!
That means over 3 months, Scott had more than 320 opportunities to reach
out to his Realtor partners. Every time Scott sent a Realtor yet another lead
who was ready to find a home, he strengthened his relationship and
established himself as their true partner.
By using leadPops Facebook Ads service, you’re creating the SAME
opportunity to provide real value to Realtors (and set yourself apart from the
dozens of other LOs who just approach them, hat in hand).
“As a new Loan Officer, I was referred to leadPops by a co-worker of mine... I've been able to bring on 3 new Referral Partners who assist me in calling my leads, refer me their business because I'm trying help them grow, and this month alone I have 3 closings...north of $720,000 in loan volume. I will continue to be a fan of leadPops and will encourage any of my colleagues to jump on the wagon as well.”
No need to search endlessly for the right content to advertise. Your leadPops Facebook Ads come with content that’s already tested and proven to help close loans. Our marketing experts are also experts in the mortgage industry — because this is ALL we do.
You won’t waste time or money parading your ads in front of people who can’t buy a home. Your ads will appear directly in front of eligible buyers and refi candidates. We specifically target people in your market who can come knocking for a mortgage.
Generating dozens or hundreds of leads with your leadPops Facebook Ads services isn’t
a pipe dream. It’s the reality you can expect upon launching your ads. And because you'r
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Already have your favorite CRM baked into your business? Don’t feel like wasting time importing all your Facebook Leads into it? That’s why leadPops integrates with every major mortgage CRM and 100+ other platforms through Zapier. We fit right in with the other tools that help grow your business.
Because you’re a leadPops member, you can be sure you're driving your new traffic to a Lead Funnel designed specifically to maximize conversions from Facebook Ads. (That puts you lightyears ahead of the LOs who are sending their poor visitors to a 1003 application, or using Facebook Lead Ads, which are notorious for generating poor-quality leads that don't close.)
Stop starting, stopping, and re-starting ads from scratch. Our team knows what works for your industry, and draws from a variety of tested, proven ad strategies that we hone for your specific business. Want to make a refinance push? How about boosting your FHA or Jumbo loans? It’s all possible with the leadPops Facebook Ads service.
If you’re running a Facebook Ad without striking images, you’re basically sending an envelope of cash directly to Mark Zuckerberg with no return address.
Every leadPops Facebook Ad includes an attention-grabbing graphic designed to help convert Facebook users into future borrowers. Your Image Ads are built from templates proven to convert, customized to your industry, and branded for YOUR business.
I Want Image Ads
Facebook knows its viewers spend more time with video than any other media. That’s why video ads get so much more engagement. Plus, it’s easy to retarget video watchers with specific content that picks up where they left off.
But how do you produce professional videos without hiring a hipster agency, earning a film degree, or making an accidental mockery of your business? With leadPops, you can choose from multiple Facebook Video Ads that jump out from your prospect’s newsfeed, complete with your name and branding.
Show My Video Ads