Offer competitive splits, provide marketing support, invest in technology, create a positive culture, and showcase growth opportunities. Top LOs want infrastructure that helps them close more loans with less effort.

Essential technology includes a mortgage CRM, loan origination system, marketing automation platform, lead distribution system, compliance management tools, and reporting dashboards. Integration between systems is crucial for efficiency.

Plan for 6-12 months of operating expenses including salaries, marketing, technology, and office costs. Typically $250,000-$500,000 for meaningful expansion. Consider starting with profit reinvestment before seeking external capital.

Common challenges include maintaining culture during growth, ensuring consistent service quality, managing increased compliance requirements, controlling costs, and building middle management. Plan for these challenges proactively.