Mortgage Marketing ROI Calculator

You've just diagnosed the most common starting point. A negative Direct ROI almost always reveals a leak in one of two places - a low Landing Page Conversion Rate or a low Lead Contact Rate. Use the "Optimized" and "Best in Class" toggles to see how fixing these two leaks can turn a negative ROI into a massively profitable one.

The answer is nuanced because not all leads are created equal. The true power of your marketing comes from a **blended average** of all your lead sources. Our system is engineered to build you a diversified portfolio. **Paid Acquisition Leads** (2-5% conversion) - These are your scalable foundation. **Organic & Brand Leads** (5-12% conversion) - These are your high-trust, long-term assets. **Partnership & Referral Leads** (30-50%+ conversion) - These are your high-margin force multipliers. While a competitor might promise a single high number, the real goal is to build a complete system that blends these different lead types to deliver a world-class, all-in Cost Per Funded Loan.

They are the ultimate multiplier. Referrals and database loans impact your ROI in two powerful ways. **The Direct Math** - They are your highest-converting opportunities (30-50%+). As you'll see in the calculator, adding just a few of these high-margin loans can instantly turn a negative "Direct ROI" into a massively profitable "System ROI." **The Partnership Strategy** - Our system is designed to turn your exclusive leads into a referral engine. By introducing pre-qualified buyers to your agent partners, you become an indispensable asset, creating a powerful feedback loop that generates more high-quality referrals.

This is the long-term asset that your marketing builds. "Organic Loans" are the deals you close from clients who find you through Google search or come directly to your website because of your brand reputation. While paid ads generate immediate opportunities, a high-converting website (which we engineer to convert at 5-12%) becomes your 24/7 lead machine that captures these high-trust, low-cost leads. Factoring in these organic loans is critical to seeing your true, all-in "System ROI."

We advise clients to start with a strategic test budget of $1,500-$3,000 per month. This is the sweet spot for generating enough data to establish your baseline metrics and prove profitability. Once you achieve a positive System ROI, you can scale that investment with confidence.