Who Is Andrew Pawlak?
Andrew Pawlak is the Co-Founder & CEO of LeadPops, the done-for-you mortgage lead generation platform by rebel iQ, Inc. — the company that built the lead generation and conversion solutions for Zillow and Bankrate. Before co-founding rebel iQ, Andrew co-founded 220 Marketing. He has spent 22+ years in mortgage marketing and lead generation, focused on giving individual loan officers and brokers the same systems the giants use.
The Company Behind LeadPops
LeadPops by rebel iQ is the company that built the mortgage lead generation solutions behind Zillow and Bankrate — the operations that turn enormous consumer traffic into loans.
In 2011, Andrew co-founded rebel iQ, Inc. to give individual loan officers and brokers that same firepower. LeadPops (the done-for-you managed platform) and rebel Ai (self-serve) now serve 5,247+ active users, who have generated more than 3.2 million leads on systems the rebel iQ team designed — on their own brands, with their own exclusive leads.
Writing
What Andrew Writes About
Andrew is the author of The Mortgage Marketing Manifesto and Leads Apocalypse. His writing and the LeadPops content he oversees focus on:
Mortgage lead generation systems and funnel architecture
Exclusive vs. shared mortgage leads — the real economics of each
Loan officer marketing, websites, and conversion optimization
Realtor partnership and referral marketing
RESPA-compliant marketing automation
Credentials
The Track Record
- 22+
- Years in Mortgage Marketing
- 5,247+
- Active Platform Users
- 3.2M+
- Leads Generated by Users
- 750+
- Google Reviews (4.9 Avg)
Follow along
Connect
The fastest way to follow Andrew's work is LinkedIn, where he writes about mortgage lead generation and the marketing systems loan officers actually need. Or see the LeadPops platform the rebel iQ team builds for mortgage professionals.