Andrew Pawlak

Andrew Pawlak

Co-Founder & CEO, LeadPops by rebel iQ

22+ years building mortgage lead generation and conversion systems — for Zillow, for Bankrate, and since 2011 for the 5,247+ loan officers and brokers on the LeadPops platform.

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Who Is Andrew Pawlak?

Andrew Pawlak is the Co-Founder and Chief Executive Officer of LeadPops, the done-for-you mortgage lead generation platform built by rebel iQ, Inc. He has spent more than 22 years in mortgage marketing and lead generation — first building the conversion and lead-capture infrastructure behind some of the biggest consumer finance brands on the internet, then founding rebel iQ in 2011 to give individual loan officers and brokers the same systems the giants use.

What Andrew Built

Before LeadPops, Andrew's team helped build the mortgage lead generation systems behind Zillow and Bankrate — the operations that turn enormous consumer traffic into loans. He saw exactly how that game works and who it favors.

In 2011 he founded rebel iQ, Inc. to level it: LeadPops (the done-for-you managed platform) and rebel Ai (self-serve) now serve 5,247+ active users, who have generated more than 3.2 million leads on systems Andrew's team designed — on their own brands, with their own exclusive leads.

What He Writes About

Andrew is the author of The Mortgage Marketing Manifesto and Leads Apocalypse. His writing and the LeadPops content he oversees focus on:

• Mortgage lead generation systems and funnel architecture
• Exclusive vs. shared mortgage leads — the real economics of each
• Loan officer marketing, websites, and conversion optimization
• Realtor partnership and referral marketing
• RESPA-compliant marketing automation

The Numbers Behind the Work

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The fastest way to follow Andrew's work is LinkedIn, where he writes about mortgage lead generation and the marketing systems loan officers actually need. Or see the LeadPops platform his team builds for mortgage professionals.