If you have a CRM—fantastic, just make sure you’re using it consistently and taking advantage of all the most pertinent features.
I also recommend integrating your CRM into all of your marketing to reduce manual data entry and lost leads, while helping you stay on top of sales opportunities.
This includes sign-up forms on websites, landing pages, and anywhere else online that clients can enter their own contact information to get in touch with you.
If you don't have a CRM, you need to get one ASAP.
A CRM will help you manage leads, contacts, partners, vendors, and more.
You can see everything from background, email history, events, opportunities, etc. With a CRM, you are able to collect and organize data about contacts’ behaviors, score them based on interactions, prioritize leads that are hottest, get alerts for follow-ups, automate communication with borrowers, Realtors® and other partners, and much more.
At leadPops, my team and I have worked with (and done integrations for) just about every mortgage CRM out there. I know the good, the bad, and the ugly when it comes to functionality and price points.
To make your life easier, here is a list of some of the top CRM companies in the mortgage industry:
Click below to schedule a time to speak with one of our marketing experts regarding mortgage CRM solutions and integrations...
Replacing our traditional landing pages with leadPops has had an immediate impact on our lead conversion rates. Over time we have experienced a 25% to 35% increase in conversions which makes the ROI on the product outstanding.