GOOD REAL ESTATE AGENTS CAN MAKE GREAT REFERRAL PARTNERS…

The question is: what’s your Unique Value Proposition?

In 2023, calling agents weekly, asking them to meet you for coffee, or telling them about your great rates and service is not going to cut it.

You have to break through the noise. To do that, you need a unique value proposition (UVP) that shows agents clearly that you can help them win more business (without paying for their Zillow marketing.

Simply approaching Realtors with your hand out asking for referrals — promising to answer the phone when they call and telling them that you’ll get deals closed on time is not enough.

That stuff is the bear minimum and it’s expected.

Not to mention every LO is saying pretty much the same thing. Referrals are typically a one-way street between the real estate agent and the loan officer.

And if you don’t want to beat your head into the wall chasing around a revolving door of agents with shiny objects, that has to change.