If you haven’t heard, Apple recently came out with an update for their iPhones (iOS 14.5) on April 26th, 2021.
This update came with the typical new emojis and basic bug fixes, but one aspect of this update has caused controversy and worried many Facebook advertisers.
With iOS 14.5, iPhone users can now opt out of automatic data tracking from their apps.
Apple will now be requiring all its users to decide whether they would like to opt-in (or out) of data tracking on all of its apps in the Apple App Store, including Facebook.
Though this may seem like a small change, it will have long-lasting effects on the advertising platform.
Data tracking is what allows for accurate interest targeting, conversion tracking, and other important features that support advertisers in running scalable and successful campaigns.
First, it’s important to note that Facebook is fundamentally against this update. You can check out this article to learn more about their stance.
The good news is that Facebook is fighting and advocating for us advertisers!
As a result, they have laid out a few action items to knock out to make sure your conversion ads do not get paused and their platform continues to work for us.
These steps are…
1.) Verify your domain with Facebook
Step 1 – Get a Verification Code
2.) Set up your conversion events
Note: Verifying your domain does you no good if you are using our designated Funnel URL’s such as (secure-clix.com), so you will want to create subdomains for your funnels to make sure you can configure your conversion events.
The good news is that if you are a paying DIFM Facebook ads client, WE’VE GOT YOU COVERED!
leadpops can take care of all these steps on your behalf.
If you are interested in learning how we can help you navigate through this new change, click here to schedule a Digital Marketing Assessment to learn more today!