Established real estate agents i.e. those who have a growing list of leads usually face the challenge of how to sort this list of leads. In this list, there may be certain leads that are more qualified than others. All real estate agents must effectively focus on disqualifying those leads that are inappropriate for them. Essentially, this process can be intimidating and time-confusing but it is imperative to sort out only qualified leads. Sorting this way helps a real estate agent to focus on the best leads that are most likely to lead in a sale.
Automated lead disqualification could make it faster and easier to pull out the leads that are less likely to provide fruitful sales. Moreover, automatic lead qualification allows a real estate agent to sort through more leads so that it becomes simpler to filter qualified leads that will close the deal. Here are some of the essential tips to deal with disqualified mortgage leads and the process streamlines mortgage lead generation.
Is Mortgage Lead Disqualification Significant?
The benefits discussed below justify the worthwhileness of mortgage lead disqualification.
i. Saves time:
One of the prime advantages of automated lead disqualification is it saves you time. As a real estate agent, it is really bad to spend a lot of time on a lead that you know would eventually never result in a sale although it is essential to care for your customers, the time is limited. You must allocate enough time to focus on high-priority tasks like the fulfillment of obligations (for example loan closing) or conducting meetings. The process of mortgage leads disqualification saves you time otherwise wasted on chasing ineffective leads.
ii. Improves focus on high-quality leads:
A long list of leads means that it can be frustrating to even reach the first person on the list. The elimination of unqualified leads before starting work means that you can better focus on the most promising leads. Eventually, this will allow you to provide a better customer experience and close more leads. Request a demo from us to understand more about mortgage lead generation.
iii. Contributes to high conversion rates:
A clean lead funnel makes it simpler to handle new leads, ultimately leading to higher conversion rates. Certain leads might not be a suitable fit for your real estate business. It is imperative to identify ineffective mortgage leads and remove them from the pipeline to improve conversion rates.
Effective Ways to Handle Disqualified Leads
Following the tips described below makes you competent to handle disqualified leads.
1) Newsletter subscription:
Keeping promising leads qualified for the newsletter is one of the effective approaches to handling disqualified leads. It implies that you can deliver news stories and updates to them without entirely losing the lead. Maintaining all your leads inside your mailing list allows you to continually provide them with worthy content. Moreover, this practice of mortgage lead management makes you more optimistic about leads turning into customers.
You can even monitor leads in your newsletter so that you can know what content they engage with the most. Hence, you can determine what kind of content you need to provide during mortgage lead generation. You can book a demo from us to make the most of your business efforts.
2) Configuring marketing automation funnel:
Adding disqualified leads to your marketing automation funnel is another best tip. This can be accomplished by configuring a 1-year automatic email sequence competent enough to guide prospects and also allow them to opt for your service.
For instance, a real estate agent can deliver guides regarding purchasing and selling real estate properties 12 months after the leads have filled their information. Furthermore, they can incorporate forms that allow the prospect to share their opinions regarding real estate properties’ purchase/sale. Subsequently, this demonstrates to them how much you care about their requirements and expectations. In addition to accomplishing mortgage lead management this way, you also get an opportunity to know more about your leads and eventually serve them better.
3) Effectively address lead abandonment:
To filter out disqualified mortgage leads, all real estate agencies should practice lead abandonment. It suggests that leads that are not willing to purchase services currently will be added to a new automation campaign. These are those leads that didn’t convert into customers at the first attempt.
Remember to specify any new information that may assist leads to convert in the future. The information can be an open house schedule. This practice keeps you aware of when they will return to the market again. By requesting a demo from us you can get aware of tips related to mortgage lead management. Moreover, it is beneficial to have a goodbye sequence to make sure that leads that should not be contacted anymore or that negligible engagement can stop their communications with your business.
4) Analyze and modify your strategy:
Eventually, it’s time to analyze the reasons behind lead disqualification. Understanding those reasons allows you to improve your lead qualification process as well as hone your targeting tactics.
Conclusion:
Working on such tactics encourage you as a real estate business owner/agent to skillfully handle disqualified mortgage leads in addition to transforming them into qualified ones (in future). They may not be the appropriate fit for your business currently but don’t let those disqualified leads go futile. You can include them in an automation funnel that guides them and also offers valuable content and also reminds them of your offerings. Maintaining a database of disqualified leads allows you to frequently show ads to them that match their preferences.
