About leadpops

Revolutionizing Mortgage Marketing Since 2011

You’re in the business of building relationships. We’re in the business of helping you build them.

What Sets Us Apart:
Mortgage Marketing Excellence

In an industry where compliance and results are equally critical, we focus on delivering excellence across both dimensions. We believe in constant innovation, rapid adaptation to regulatory changes, and learning from our vast experience in the mortgage sector.

Our competitive advantage? A powerful combination of:

AI-Powered Conversion Optimization that turns mortgage prospects into qualified applicants

RESPA-Compliant Co-Marketing Tools that strengthen realtor partnerships

Targeted Mortgage Marketing that puts your business in front of ready-to-apply borrowers

Breaking the Mold of Traditional Mortgage Lead Generation

At Rebel iQ, we’re not just another mortgage marketing platform. We’re the catalyst that transforms your lending business, the engine that drives your lead generation, and the experts who guide you through the complex landscape of mortgage marketing and compliance.

Since 2011, we’ve been on a mission to revolutionize how mortgage professionals approach growth. We’ve helped over 5,000 mortgage pros, from independent loan officers to national lenders, turn their digital presence into a compliant lead-generating powerhouse. How? By challenging conventional mortgage marketing wisdom and tackling the compliance challenges that make others retreat.

OUR STORY

From Innovation to Industry Leadership

rebel iQ was born from a deep understanding of the mortgage industry’s unique challenges.

Our founders saw loan officers and mortgage companies struggling with ineffective marketing strategies, compliance concerns, and wasted ad spend. They knew there had to be a better way – a way to make mortgage marketing more efficient, more compliant, and dramatically more successful.

Our Core Values
The rebel iQ Commitment

Our values guide every aspect of our mortgage marketing solutions:

Break the Box

We innovate relentlessly, challenging the status quo and finding new ways to drive your success.

Run Towards the Fire

We embrace challenges with kind candor and healthy conflict, stepping out of our comfort zone daily.

Excellence Not Perfection

We focus on constant improvement and speedy delivery without compromising quality.

Gratitude is Our Attitude

We stay positive, appreciate what we have, and treat every day like it’s day one

Own It

We take full ownership of outcomes, delivering on our commitments and finding solutions with determination and grit.

Uncover insights your competitors wish you didn’t have.

Why Mortgage Pros
Trust rebel iQ

Integration partners: Salesforce, HubSpot, Encompass, Calyx, Marketo, Pardot, Google Analytics, Tableau

Your Own Exclusive Leads

Market conditions change. Referral partners come and go. But the need for a consistent pipeline of qualified borrowers remains constant. That’s why all leadpops solutions are designed to help you generate your own 100% exclusive mortgage leads, month after month.

Conversion and Compliance Combined

Having website traffic means nothing if you can’t convert visitors compliantly. We’ve spent over a decade perfecting our mortgage lead capture and conversion tools, ensuring you get maximum ROI while staying fully compliant with RESPA, TCPA, and other regulations.

Mortgage Marketing Mastery Made Simple

As a mortgage professional, you don’t have time to become a digital marketing expert while staying on top of industry regulations. That’s where we come in. We’ve mastered the intersection of mortgage marketing and compliance, providing you with the tools, strategies, and support you need to grow your business effectively – without the compliance headaches.

The Rebel iQ Impact

Real Results in Mortgage

Our clients’ success speaks volumes

Uncover insights your competitors wish you didn’t have.

We saw a 35% increase in our lead-to-application rate and 22% growth in closed loans within the first year.

Rebecca

Regional Mortgage Company

6,000+ increase in qualified mortgage leads in just 12 months

Amanda Robinson

National Lender

Ready to Transform Your Mortgage Business?

You’re in the business of helping people achieve their homeownership dreams. We’re in the business of helping you reach more qualified borrowers – faster, more compliantly, and more profitably than ever before.

Ready to revolutionize your mortgage marketing strategy? Let’s talk. Schedule your Growth Strategy Call today and discover how Leadpops can transform your lending business into a lead-generating machine that stays ahead of both competition and compliance.

Uncover insights your competitors wish you didn’t have.

Ready to Join 5,000+ Top Producers?

Uncover insights your competitors wish you didn’t have.

Successful mortgage lenders, brokers, and loan officers know that high-quality mortgage lead generation combines sophisticated technology with strategic partnerships. By implementing comprehensive mortgage lead systems and optimized mortgage websites, top mortgage lenders are not only capturing direct consumers but also strengthening relationships with real estate agents through compliant co-marketing initiatives.

Modern mortgage marketing goes beyond basic lead acquisition – it’s about building sustainable referral networks while generating exclusive mortgage leads through advanced mortgage SEO and targeted campaigns. Leading originators use innovative mortgage marketing ideas and robust mortgage CRM integrations to nurture both direct borrowers and strategic alliance partners, ensuring every lead source maintains the highest quality standards.

This dual approach helps mortgage professionals create a sustainable pipeline of qualified borrowers while developing long-term referral relationships that drive predictable growth.

©2025 leadpops by rebel iQ, Inc.