Ten Reasons You Need to Have a Lead Generation Website
Why would anyone want a lead generation website?
It’s pretty simple: if you automatically generate new leads from your website, your business can prosper.
So why haven’t you signed up for one yet?
Probably because the reasons haven’t seemed compelling enough yet.
Creating a lead generation website can also seem like a journey full of obstacles if you haven’t experienced just how easy it can be.
To help get around those obstacles, we’ve compiled a list of ten compelling reasons that you need a lead generation website:
Reason #1: Generating Leads is the Top Challenge for Marketers
Want to get leads? Join the club.
Generating leads is one of the top challenges for marketers. In fact, “61% of B2B marketers think generating high-quality leads is one of their biggest challenges,” according to the B2B Technology Marketing Community.
There’s no reason you should see this as an obstacle, however.
A lead generation website can be the way you tackle this challenge. While other marketers struggle to figure out leads, your online presence can be an automatic lead generation machine.
Reason #2: A Lead Generation Site’s Presence Alone Can Increase Leads
You might be thinking that simply creating a lead generation website is no guarantee of leads.
And that’s true.
If you don’t have a great template to work with—and your landing page isn’t compelling—you won’t get many leads.
But some statistics suggest simply having more websites will increase your overall leads.
According to HubSpot, an increase of 10 landing pages to 15 landing pages will yield a sum greater than its parts, increasing leads by 55%.
In many cases, just getting started is enough to increase your leads.
Reason #3: A Lead Generation Website Generates Leads Automatically
There are two types of marketing: inbound marketing and outbound marketing. With outbound marketing, you’re putting in a lot of time and effort to reach out to potential leads, hoping that you’ll persuade them to use your services.
Inbound marketing, when done effectively, means that you’ll receive potential leads coming into your site through various channels.
An attractive lead generation website—hopefully, anchored with lead generating tools such as incentives for customer downloads—will continue to generate leads even after you’ve clocked out for the night.
Reason #4: Not All Web Traffic is Ready to Sign Up
When you first get started with online marketing, it’s tempting to look at your traffic statistics and assume that the higher your traffic is, the more successful you’ll be. But according to Marketo, about 96% of potential customers who come to your site aren’t ready to purchase.
An effective lead generation website not only warms up potential leads into being genuine leads but can help filter out the people who don’t want to sign up in the first place.
For example, your landing page should have a clear call to action that directly addresses your target market. With the specifics of your customer segments built right into your website, you’ll naturally filter out people who aren’t ready to purchase—and attract those that are.
Reason #5: Inbound Leads are Cheaper
Some businesses need to work with an outbound strategy because of the nature of their market.
But if you can secure more inbound leads, you’ll often find that these are a more affordable way to bring in new customers.
HubSpot reports that outbound leads are typically 39% more expensive than inbound leads. That means that your investment in a lead generation website is going to pay dividends not only because it attracts new leads, but because it does so in such a cost-effective way.
The sooner you can have your lead generation website up and running, the sooner you can reap the rewards of the lower-cost way to bring in more business.
Reason #6: Lead Nurturing is Powerful
If you have a static view on leads—that is, people either visit your site and become leads or they don’t—then you need to familiarize yourself with the concept of lead nurturing.
Lead nurturing means that you don’t necessarily need to convert a visitor into a lead right away. Instead, you might capture their email address and send them further materials that might “nurture” them into becoming a lead eventually.
Lead nurturing is a powerful strategy, and you likely can’t pull it off without a lead generation website with the appropriate digital infrastructure.
A website that’s designed to capture leads, however, can not only nurture leads, but can do so automatically when properly set up.
Reason #7: Creating a Targeted Email Nurturing System Generates More Leads
Let’s say that you took the previous reason to heart and establish an email newsletter.
There’s good news. Emails targeted at nurturing leads tend to convert more traffic into leads, with an 8% click-through rate as opposed to general emails, which only come in at 3%.
Why is this? When you create a lead nurturing campaign, you’ll find that you can not only “warm up” those leads with progressive emails, but that you’ll target your customers more effectively. People who don’t want your services will naturally drop out—no extra work required from your end.
Reason #8: A Web Presence Naturally Attracts Leads
What if you didn’t have an engaged web presence at all?
In the digital age, audiences expect your web presence to be more than just a business card.
They expect a blog to find insights. They expect the tools and resources to learn more. They expect content.
If your web presence is rich with this type of content, it attracts leads. Statistics suggest that B2B companies with blogs generate 67% more leads.
Reason #9: Customers are Browsing Your Site on Mobile
If you don’t have an adequate lead generation website, then you can’t expect to capture those customers who are looking for your business on mobile.
For example, let’s say that you work in the mortgage business. If you’re looking to bring in potential new leads for mortgages, an inadequate website—or no lead generation website at all—is going to have a tougher time getting leads from users who are on their smartphones.
These users are no less important or valuable than desktop users. Your site needs to be visible to them, as well, and it needs to be just as compelling for mobile users.
Reason #10: You Need to Beat the Competition
If you don’t have a lead generation website, and your competition does, guess who’s more likely to win in the end.
You need to have a web presence that doesn’t only generate leads but attracts traffic that could otherwise go to the competition.
That means it’s not just about establishing a lead generation website.
It’s about establishing a better lead generation website.
That means a website with the tools and content capable of turning traffic into leads.
Until now, you might have only thought about doing that. But excuses may have popped up—you’re not sure how to get started, and you don’t know if you can create a lead generation website that includes some of the characteristics you just read about.
That’s where we come in.
Start a free trial for your lead generation website today and find out how easy it is.