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12 min read
NO EASY MONEY: Choose Your Hard — The 2025 Mortgage Survival Decision
Before we dive in, let me be clear: there’s no “easy” path to success in the mortgage industry today. Full disclosure: I’ve spent 20 years building customer acquisition systems and lead generation strategies across mortgage and real estate, though I’ve never closed a loan myself. That outsider perspective has given me a unique vantage point […]