We’ve seen a lead to file rate of 30%+ since day 1.

Guaranteed Rate, a leader in mortgage lending and digital financial services, has integrated rebel iQ’s “rebel Connect” enterprise solution into their online properties to capture more leads and put more loans in process for their loan officers.

GRC has consistently been a leader in lending, with more top originators than any other company on Scotsman Guide’s prestigious annual list for the eleventh consecutive year.

Over 1900 leads and 650 applications in less than three months.

The management team at Guaranteed Rate, not known for resting on the status quo, has seen the opportunity to grow while many other lenders contract. Guaranteed Rate is doubling down on efforts to put their loan officers in the best position to succeed with rebel iQ’s leadpops SaaS platform.

In less than three months since turning on rebel CONNECT, Guaranteed Rate has generated over 1900 leads and over 650 applications. “We’re extremely pleased with the success that we’ve seen since implementing rebel CONNECT. Our lead capture has significantly increased, and we’ve seen a lead to file rate of 30%+ since day 1” – Jeff Smith, VP of Marketing Operations at Guaranteed Rate.

Thrilled to work with a partner who “gets it.”

rebel iQ (formerly known as leadpops) believes that any lender consistently driving traffic to their website, relying only on outdated form technology and Apply Online links, are losing lead opportunities.

We’re thrilled to be able to work with a forward-thinking company like Guaranteed Rate, which has a history of leading in the digital lending space,” said Andrew Pawlak, CEO of rebel iQ. “While we took a moment to celebrate the immediate and ongoing results we’ve created through the partnership, we also view it as a call to keep pushing the envelope when innovating customer acquisition solutions for the mortgage industry.

About Guaranteed Rate:

    Headquartered in Chicago, the Guaranteed Rate Companies have over 850 branches across the U.S., serving all 50 states and Washington, D.C. Since its launch in 2000, Guaranteed Rate have helped more than 1 million homeowners with home purchase loans and refinances. The company has cemented itself as an industry leader by introducing innovative technology, offering low rates and delivering unparalleled customer service. Honors and awards include: Top Lender for Online Service for 2018 by U.S. News & World Report; Best Mortgage Lender for Online Loans and Best Mortgage Lender for Refinancing by NerdWallet for 2021; HousingWire’s Tech100 award for the company’s industry-leading FlashClose℠ in 2020, digital mortgage platform MyAccount in 2022, and Language Access Program in 2023; No. 2 ranking in Scotsman Guide’s 2022 list of Top Retail Mortgage Lenders; The most Scotsman Guide Top Originators for 11 consecutive years; Chicago Agent Magazine’s Lender of the Year for seven consecutive years; and Chicago Tribune’s Top Workplaces list for seven consecutive years.

    Visit rate.com for more information.

    About rebel iQ:

    Established in 2011 as leadpops, Inc, rebel iQ caters to over 2,500 clients nationwide. The company is proud to serve notable partners like Guaranteed Rate Companies, Brokers Are Better Network, Fairway Independent Mortgage Companies, Movement Mortgage, and more. Twice named one of the country’s fastest-growing companies by the Inc. 5000, rebel iQ assists mortgage businesses in thriving online with its leadpops SaaS platform and lead generation, optimization, and conversion solutions.

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