The mortgage industry is a fiercely competitive one. As a mortgage broker, you’re constantly vying for the attention of potential borrowers, many of whom are bombarded with marketing messages from all sides. To stand out from the crowd, you need a strong marketing strategy in place.

In this blog post, we’ll explore 10 powerful marketing strategies that you can use to generate leads, build relationships with potential borrowers, and close more deals.

1. Develop a User-Friendly Website

Your website serves as your online showroom in the current digital era. It’s the first impression you make on potential borrowers, so it’s essential to make it a good one. Your website should be user-friendly, informative, and visually appealing.

Here are some key things to keep in mind when developing your mortgage broker website:

  • Make it easy to navigate. Visitors should be able to locate the information they want quickly and easily.
  • Include clear calls to action. Tell visitors what you want them to do, whether it’s contacting you for a free consultation or downloading a free guide.
  • Provide valuable content. Your website should be a resource for potential borrowers, offering information on the mortgage process, different loan options, and current mortgage rates.
  • Optimize for search engines. Use relevant keywords throughout your website content to help potential borrowers find you online.

2. Leverage the Power of Content Marketing

Content marketing is a great way to establish yourself as a thought leader in the mortgage industry and attract potential borrowers. By creating high-quality, informative content, you can educate potential borrowers about the mortgage process and build trust with them.

Here are some content marketing ideas for mortgage brokers:

  • Blog posts: Write blog posts on topics that are relevant to potential borrowers, such as “The Different Types of Mortgage Loans” or “How to Improve Your Credit Score for a Mortgage.”
  • Ebooks: Create ebooks that provide in-depth information on the mortgage process, such as “The Ultimate Guide to Getting a Mortgage.”
  • Infographics: Use infographics to visually represent complex information, such as the steps involved in the mortgage process.
  • Videos: Create videos that answer common questions about mortgages, such as “What is a down payment?”

3. Utilize Social Media

Social media is a powerful tool that you can use to connect with potential borrowers and build relationships with them. By creating engaging social media content, you can raise awareness of your brand and establish yourself as a trusted resource.

Here are some tips for using social media for mortgage marketing:

  • Choose the right platforms. Observe which social media platforms are most popular with your target audience.
  • Post high-quality content. Share informative and engaging content that will resonate with your target audience.
  • Interact with your followers. Answer queries and comments in a timely, courteous manner.
  • Run social media ads. Social media advertising can be a great way to target potential borrowers with laser precision.

4. Build a Strong Email Marketing Campaign

Email marketing is a great way to nurture leads and stay top-of-mind with potential borrowers. By building an email list and sending out regular email newsletters, you can provide valuable information to potential borrowers and keep them updated on the latest mortgage rates and loan options.

Mortgage Brokers Marketing

Here are some tips for building a strong email marketing campaign for mortgage brokers:

  • Offer a valuable incentive. Encourage potential borrowers to sign up for your email list by offering a free guide, ebook, or other valuable resource.
  • Segment your email list. Segment your email list so that you can send targeted emails to different groups of potential borrowers.
  • Personalize your emails. Personalize your emails as much as possible to make them more engaging.
  • Track your results. Keep track of your email marketing outcomes to determine what is and is not effective.

5. Get Listed in Online Directories

There are a number of online directories where potential borrowers can search for mortgage brokers. Make sure your business is listed in these directories, and that your listing is accurate and up-to-date.

Here are some of the most popular online directories for mortgage brokers:

  • Google My Business
  • Yahoo Local
  • Bing Places
  • Yelp

6. Partner with Real Estate Agents

Real estate agents are a great source of referrals for mortgage brokers. Partner with real estate agents in your area to get your name in front of potential borrowers.

Real Estate Agents

Here are some ways to partner with real estate agents:

  • Offer co-branded marketing materials. Create co-branded marketing materials that you can share with real estate agents. These materials could include flyers, brochures, or social media posts.
  • Host educational workshops. Partner with real estate agents to host educational workshops for potential homebuyers. These workshops could cover topics such as the mortgage process, different loan options, and down payment assistance programs.

By partnering with real estate agents, you can expand your reach and generate more qualified mortgage leads.  Want to see how LeadPops can help you automate and streamline your marketing efforts to generate leads from real estate agents? Request a Demo.

7. Take Advantage of Paid Advertising

Paid advertising can be a great way to reach a wider audience of potential borrowers. You can use paid advertising platforms like Google Ads, Facebook Ads, and LinkedIn Ads to target potential borrowers with laser precision.

Here are some tips for using paid advertising for mortgage marketing:

  • Define your target audience. Who are you trying to reach with your ads?
  • Set a clear budget. How much are you willing to spend on paid advertising?
  • Create compelling ad copy. The wording of your advertisement should be clear, succinct, and captivating.
  • Track your results. Track your paid advertising results so that you can see what’s working and what’s not.

With careful planning and execution, paid advertising can be a powerful tool for generating mortgage leads.  Even if you’re new to paid advertising, LeadPops offers a user-friendly platform and support to get you started.  Request a Demo and see how LeadPops can help you create and manage effective paid advertising campaigns.

8. Network Within Your Community

Networking is a great way to get your name out there and build relationships with potential borrowers. Attend industry events, join business networking groups, and volunteer in your community. The more people who know you and trust you, the more likely you are to generate referrals.

9. Offer Free Consultations

A free consultation is a great way to build trust with potential borrowers and learn about their needs. During a consultation, you can educate potential borrowers about the mortgage process, answer their questions, and pre-qualify them for a loan.

Offering free consultations shows potential borrowers that you’re committed to helping them achieve their homeownership goals. It’s a great way to build rapport and turn leads into clients.  Interested in streamlining your consultation process and managing leads efficiently? See how LeadPops can help with its lead capture forms, automated follow-up emails, and built-in CRM. Request a Demo today!

10. Track Your Results

Monitoring your marketing outcomes is crucial for determining what is and is not effective. By tracking your results, you can make data-driven decisions about your marketing strategy and allocate your resources more effectively.

There are a number of metrics you can track, such as website traffic, lead generation, and conversion rates. By tracking your results, you can identify areas for improvement and ensure that your marketing efforts are generating a positive return on investment (ROI).


The mortgage industry is competitive, but by implementing these 10 marketing strategies, you can generate more leads, build relationships with potential borrowers, and close more deals.  Remember, LeadPops can be your one-stop shop for all your mortgage marketing needs. From website design and content creation to lead capture and email marketing, LeadPops has the tools and resources you need to succeed.  Request a Demo today and see how LeadPops can help you take your mortgage marketing to the next level!