One of the primary business objectives of mortgage lenders is to increase the number of loans that they close. Without customers, this is not possible and this is where effective business strategies come into play. Generally, customers come from qualified leads and the question is how to obtain leads in the mortgage industry. Well, by adopting effective content marketing tactics, it becomes streamlined for a mortgage lender to reach more customers and close more loans. Apart from relying on referrals and purchasing leads, there exist myriad opportunities to build an audience of customers and create leads via content marketing. The following strategies discussed for mortgage broker marketing assist you as a mortgage lender to increase your customer base and ensure business growth.
Content Marketing Ideas for Mortgage Lenders
Compelling and consistent content marketing efforts help you achieve your business goals. For example, for a mortgage lender, it guides and assists them in converting customers into qualified leads and eventually leading to satisfied customers. The ideas here can assist a huge number of mortgage leads loan officers in obtaining more customers and realizing business growth.
1) Create a captivating mortgage website
Creating a mortgage website is technically not a content marketing strategy but owning a website lays a key foundation on which all your content marketing efforts build up. It is vital to land your potential customers and begin interaction with them. This is where a mortgage website proves to be a major resource for bringing in traffic and directing that audience to closing loans with your business.
Using keywords can help optimize the content and eventually let your website attain more traffic. Remember that your mortgage broker marketing efforts should demonstrate your credibility, guide potential customers, and be actionable as well. Those mortgage broker websites that merely provide information but are not actionable are found to be less effective.
2) Landing page for each offering
Remember that as your mortgage business’ focus changes, your loan products can be added or discarded. The corresponding evergreen content posted on landing pages serves as valuable resources for users who might refer back to it for fundamental loan requirements, linking related articles, FAQs, etc. Any mortgage leads loan officers can leverage this landing page strategy to attract more customers.
It is imperative to write a landing page for each loan product your business provides. Incorporating these pages on your mortgage website ascertains that your website will provide resources that your potential customers require to begin their loan application process. These pages serve as sales tools to share with your customers. Besides, they can be optimized using keywords so that your business shows up within search results.
3) Consistent blog posting
It is advisable to consistently write and post helpful blogs that are relevant to the mortgage industry. You can cover your loan products/offerings while writing the blogs. You can opt for recent topics to create blogs, like for example, topics on the changing mortgage market. Consistently posting engaging content makes sure current and potential customers will trust your insights regarding their mortgage requirements.
Blogging also offers excellent opportunities for establishing organic traffic with SEO. Strategically linking articles allows you to attract more individuals to your website and subsequently, they can get the required information.
In blog posts, you can incorporate Calls-to-Action that allow users to effortlessly access to contact you and take further steps. Furthermore, traffic analytics and keyword research will demonstrate what type of content interests the audience and what they anticipate seeing. Many mortgage broker websites consider regular blog posting to ensure business credibility and attract more leads.
4) Conduct a free webinar
Webinars are getting more and more prevalent when the context is about marketing your business and generating leads. To conduct a free webinar, you can choose a trendy topic capable enough to provide valuable information to potential viewers. Use a free webinar software/virtual meeting platform to easily host a webinar.
During your virtual live presentation, you can discuss your knowledge on a particular topic and share relevant basic info with the viewers. To make the webinar more engaging among viewers, you can include a Q&A or survey. It will recognize your audience’s concerns, and even determine the language they use. Hence, it assists you in crafting engaging and quality content. Although mortgage broker websites help you significantly in posting quality content via blog posts, conducting a webinar also helps you reach out to potential viewers interested in your mortgage services.
5) Write a weekly newsletter
One of the effective marketing ideas a mortgage lender can adopt is writing a weekly newsletter for email marketing. You can collect emails via webinars and then lead magnets assist you to build a broad audience base. Subsequently, you can reach out to them via email marketing. Choose a suitable email marketing tool and be general or specific in terms of how you want to segment your lists of targeted people. For example, you can configure specific stages of their mortgage journey. You can choose among a weekly, bi-weekly, or monthly email newsletter. These options allow you to broadcast your content marketing efforts to the relevant audience. Furthermore, many mortgage leads loan officers include a roundup of their latest blog posts & videos to promote their upcoming webinar.
Conclusion
You can make your mortgage broker marketing efforts more efficient and realize business growth by adopting any of the discussed content marketing ideas. These ideas help a mortgage broker or a mortgage business owner close more leads and gain more customers. Hence, you can build a powerful base of audience interested in your mortgage offering. Book a demo today to discover powerful mortgage broker marketing solutions!
