Competition is significantly increasing in the mortgage industry which emphasizes the demand of giving the best service. As a mortgage broker or a loan officer, you must constantly generate new leads to fulfill your business goals. Mortgage leads are nothing but people who are interested in either getting a mortgage or working with a mortgage broker to generate a consistent flow of leads. Without feasible strategies, it’s impossible to generate this consistent flow. These strategies must seamlessly align with your business’ objectives and also the current market. The appropriate mortgage lead generation process intends to build credibility, visibility, and also instill trust among customers. This approach will help attract a regular stream of potential leads who are interested in converting and finally closing the deal. The sections below underscore effective strategies for generating such leads.
1) Make a professional mortgage website
Now is the perfect time to create a mortgage business if you don’t have it. Your professional-looking mortgage website would include the data that potential leads would be searching for. It must be crafted such that it promises easy navigation and directs viewers on what step they must take now through a powerful call to action. Within your website for mortgage lead generation, you can create a form that gathers the contact information of viewers. It can be a simple form like “sign up to get more information” or could contain a lead magnet (for example a free guide) to improve your credit as they would get the free download. Book a demo from us to get a thorough understanding of mortgage lead generation.
2) Website optimization for SEO
Creating a professional website is not enough as you also need to optimize it for SEO to increase its visibility when people search for your services online. You need to focus on improving SEO ranking and how to make the website appear in the top SERP results. When focusing on mortgage lead generation services in the context of website optimization, here are some key features you can consider:
- It must have an appealing homepage with clear statements clarifying key benefits.
- Easily clickable and clearly visible CTAs for obtaining leads
- Easy-to-read bio pages to ensure the credibility of your business
- Products/services page to demonstrate your offerings
- Mortgage Calculator (optional but helps to increase user engagement)
3) Strengthen social media presence
Social media has now become a mainstream mode of communication when the matter comes to business growth and engagement. Such platforms allow you to reach a huge audience irrespective of the type of demographic you are targeting. Valuable content is regularly posted on these platforms to drive customer engagement. Your mortgage lead generation plan must include result-oriented strategies that can strengthen your social media presence. To let your business thrive on social media, you must create engaging posts that also respond to users who make comments. The chances of audiences sticking to your brand will increase if they find your content reliable and useful.
4) Leverage email marketing campaigns
For both mortgage brokers and loan officers, email marketing campaigns serve as a powerful tool. They prove to be more effective when employed via a quality CRM facilitating automation. Subsequently, you can create engaging email marketing campaigns that could handle refinancing information, educational newsletters, etc. via your CRM. It is better to include email marketing strategies in your mortgage lead generation plan. Request a demo from us and you will get a clear perspective on ways to generate mortgage leads.
5) Create a Google business profile
Your target leads can be borrowers living in your local area. Whenever potential leads search for any loan officer or a local mortgage broker, your business must be visible at the top. By creating a Google Business Profile, you can make your business easily visible at the topmost of the search results along with a listing on the map (of the local area). The profile enables you to create a free business listing and then directly manage it via Google to include your business contact details, Google reviews, and photos.
6) Use online advertising
Online advertising campaigns help strengthen your mortgage lead generation efforts. Generally, Google Ads campaigns are best suited for targeting keywords that are relevant to your target audience and mortgage business. For instance, you can include a keyword i.e. ‘mortgage brokers in New York’. To advertise your mortgage lead generation services, you can run search ads on Google or even on other platforms like Firefox and Bing.
7) Create educational videos for YouTube
It is the educational videos relevant to the mortgage services that enable you to connect with a huge mass of people. Video content creation simply on your desk and recording a live seminar are some of the prevalent ways of creating educational videos for YouTube. In addition to uploading on YouTube, you can share them on your professional website, upload them on social media posts, or use them as lead magnets to gain more visitors. By booking a demo from us, you can explore and determine a suitable way to generate mortgage leads.
8) Attend networking events
Regularly attending network events allows you to promote your business offerings by handing over your business cards to the audience. You can attend real-estate networking events to meet and establish relationships with other professionals existing in your domain. By connecting with them, they can convert into referral partners or quality leads.
Conclusion
To help your business reach new heights, it is imperative to generate a steady flow of leads. This is made easy with the strategies discussed above. These mortgage lead generation strategies help your business target the audience, attract them in multiple ways, and keep them engaged. Carefully implementing some or all of these tactics will gradually help your business enhance its credibility in the market and generate more revenue.
