A functional mortgage website is inevitable to ensure business success. In addition to functionality, visual appeal matters a lot too. The mortgage website design is all about manipulating visual facets to bring on reliable new clients. The visual aspects of a mortgage website must demonstrate that the business owner is reliable, and reputable, and ensures a seamless home loan process. The best mortgage websites prepared with modern designs can enhance the overall lead conversion to help the business close more loans. Let’s get into more detail on key aspects of modern designs for mortgage websites.
Things to consider for designs for mortgage websites
- The best mortgage websites must work as conversion machines. This implies having clear CTA buttons, user-friendly navigation, and a loan comparison tool.
- Content marketing can significantly contribute to organic traffic. Regularly publishing relevant blogs and customer testimonials will enhance the mortgage business’ credibility.
- The mortgage website must be user-friendly to ensure mobile responsiveness. Responsive design guarantees easy accessibility of your site irrespective of the device.
- SEO must be employed in your mortgage website. SEO plays a major role when it comes to URLs, meta-tags, and creating keyword-optimized content. Make sure the design you choose takes into account the SEO-friendliness.
- The design of the site must imitate the local search optimization i.e. it must mention the language of your community.
Book a demo from us to get assistance on how to enhance your mortgage website.
Qualities of top modern designs for mortgage websites
Getting familiar with the characteristics of top modern designs used for mortgage websites will help you pick the most suitable one. Here’s a section describing some of these key qualities:
i. Speed:
When it comes to user experience of the design of a mortgage website, speed plays a major role. A swiftly loading site decreases bounce rates and retains visitors longer on the webpage. So, it boosts the conversion rate and ultimately helps the mortgage business earn more profit. Hence, page speed optimization is a vital facet of mortgage website design.
ii. Video engagement:
The inclusion of videos within your website design boosts client engagement. By explaining topics on the mortgage industry can help visitors better understand the contexts. So, they can now make an informed decision whether to proceed with your mortgage website offering or not.. Integrating videos into your mortgage website’s design adds a touch of multimedia interactivity. Hence, it proves to be beneficial for your search engine ranking.
iii. Testimonials:
It is vital to add testimonials within the design of your mortgage website. They serve as social proof and serve as a friendly comment section for satisfied customers. If your website design showcases testimonials throughout then it can have a maximum impact.
iv. UX/UI best practices:
The design of mortgage websites must incorporate unique value propositions. This is where aligning with UX/UI best practices comes into play. Use cutting-edge UX/UI aspects to ascertain that your mortgage website appears fascinating and also lays a positive impression among visitors. Additionally, you can include tools like mortgage calculators within the website design to engage visitors and provide solutions to their queries. Following UX/UI best practices can transform your static website into a dynamic resource to retain visitors for longer. Request a demo from us if you have determined to make your mortgage website more effective.
v. Header Navigation
The key component of any mortgage website design is the header navigation. It must focus on navigating the top of the funnel to undertake the subsequent step. Typically, a decent mortgage website emphasizes less “Apply Now” and more “View Current Rates” or “Get A Quote”. Hence, such header navigations enhance the quality of lead conversion.
vi. Hero Section
The section lies below the navigation and over the fold of the homepage when a user first begins scrolling. Suggested from the name itself, it is the most essential section of any mortgage website. It serves as the front door of a house, so there must be no compromise in its functionality and design. Note that the hero section can either make or break your website conversion. Follow tips like avoiding grammatical errors, mobile optimization, and using limited words to make the hero section more effective and visually appealing. Request a demo from us and get thorough assistance on enhancing your mortgage website design.
vii. Live Mortgage Rates
The past few years have witnessed the changed behavior in the consumer’s demands. Since everything happens online these days, human intervention is not required for the transaction. After interacting with a loan officer during the initial stage, the consumer just wants to research the rates and options on their own. So, the design of your mortgage website must incorporate live mortgage rates.
Consumers visit mortgage websites to check out the services offered and the corresponding rates. After obtaining the traffic to your webpage, it is imperative to keep the prospects revisiting the website regularly. Including live rates in your modern mortgage website will justify the reason to revisit your mortgage website.
Conclusion:
Looking at tons of mortgage websites designs suggest the importance of incorporating the most suitable one for your website. A stellar website design is not merely enticing but also contributes to lead generation while taking care of SEO aspects. Besides, an ideal modern design for the best mortgage websites takes care of balancing the responsive layouts, user-friendly navigation, and safe browsing experiences. Book a demo from us if you aim to make your mortgage websites more effective and get more leads.
