rebel forms FOR MORTGAGE & REAL ESTATE
The easiest way to generate exclusive leads
Every commission starts with a relationship. Start more relationships with rebel Forms: interactive lead generation forms that 3x more (and better quality) leads than traditional lead gen methods.

Flood your pipeline with exclusive leads
rebel Forms are interactive, “quiz-style” lead generation forms that make it easy and compelling for prospects to get in touch with you. Designed with Conversion Rate Optimization (CRO) principles, rebel Forms routinely generate 3x more leads than traditional contact forms.
Capture leads from any marketing channel
- Your website
- Print ads
- Digital ads
- Events
- Referral network
Qualify prospects with interactive questionnaires
- Dozens of pre-built forms
- For mortgage & real estate
- 8 loan types from 203k to VA
- All customizable
- Or build your own
Convert prospects into actionable leads
- Capture lead information
- Automated email & text follow up
- Send leads to your CRM
- Connect to your LOS, MLS, POS & more
Capture exclusive leads from anywhere





Turn more website visitors into qualified leads.

Use QR codes to turn eyeballs into leads.

Get a bigger return from your ad spend by optimizing your conversion rate with Lead Funnels

Get more leads from your email marketing by adding Lead Funnels to every email.

Win leads together by placing Lead Funnels on your partners’ websites and listings. Think of it like a “digital yard sign” that captures leads.

Qualify prospects for any scenario
Choose from dozens of pre-built forms. Capture the details you need to qualify each prospect for different real estate scenarios and loan types.
Mortgage rebel Forms
- Purchase
- Refinance
- Hybrid
- Debt Consolidation
- Reverse Mortgage

Real estate rebel Forms
- Home Search
- Home Valuation
- Luxury Home Search
- Open House
- Guaranteed Offer

Build your own rebel Form
Create your own questions. Or drag-and-drop from our question bank.

Automated instant lead follow up
Send texts and emails to leads while they’re still hot.

Designed for mortgage and real estate professionals like you
Integrated
Connect to your CRM, LOS, MLS, POS & more
Easy-to-use
Install in less than 2 minutes — no tech skills required
Branded
Customize with your logo and brand colors
Secure
Meets strict security & compliance requirements
Conversion-optimized
Designed to convert leads with UX & CRO principles
B2B & B2C
Great for consumer-direct and referral lead generation strategies
See how many leads your rebel Forms generate with reporting

Built to convert leads.
Not scare them off.
rebel Forms convert more leads than traditional contact forms. That’s because they’re designed with User Experience (UX) and Conversion Rate Optimization (CRO) principles that make them more inviting and persuasive than traditional lead generation methods.



Get access to the same rebel Forms we built for billion-dollar companies between 2012-2017. (Yep, they still use them today.)
rebel Forms nearly doubled the leads generated from one of the world’s largest real estate websites — Zillow’s Mortgage Marketplace.
If you know how to copy and paste, you already know how to use rebel Forms
You don’t need any tech skills to use rebel Forms.
Plus, our team is always available to help.
Marketing Advisors
Guided Product Walkthroughs
rebel iQ Success Academy
24/7 Online Support Center
Exclusive Facebook Groups
Lead Conversion Webinars + Coaching
Turn your marketing into a lead-generating machine
Your leadpops demo comes with a free Digital Marketing Assessment.