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Andrew Pawlak knocked it out of the park with this one. Often times "marketing" books are full of fluff and have no real world applications. This book takes you from A to Z and back again. I have been in the mortgage business for many years, I have read countless books, invested in many tools, and this book and Andrew's system beats them all. I can personally say that I have not only generated 100s of leads from using what he teaches but I have closed countless loans from those leads. If you are looking for a way to increase your mortgage business, read this book!