​Just the other day I had a long talk with a mortgage broker from Omaha, Nebraska.

It echoed conversations I’ve had time and time again with LOs and mortgage pros all over the country…

He was telling me how some days it’s like a knife fight to get enough leads to keep him and his four loan officers booked and busy.

The “Big Bullies” are squeezing the life out of small, independent LOs. You know who I mean… companies like LowerMyBills, LendingTree and Quicken Loans…

With their gazillion-dollar marketing budgets they can afford to carpet-bomb the whole country with expensive prime-time TV spots…

They make so much noise that John Q. Homebuyer thinks Wells Fargo is THE place to go—meanwhile they’re getting socked for an extra $3,000 in fees, not to mention what that “rock bottom rate” is going to cost them over the life of their mortgage…

This broker confessed that he’s tried buying leads before—if you can’t beat ’em, join ’em… right?

But doing that you quickly learn that ACTIVITY is a far cry from PRODUCTIVITY…

Because when you try to call those “exclusive” leads you bought, you spend all your time leaving messages with the robots.

And on the rare occasion when an actual human being answers the phone, they snarl at you that they just wanted to find out what the rates are looking like and now you’re the 17th ambulance-chasing salesperson who’s called in the last 5 hours.

You’d have to be a TELESALES ROCKSTAR to close more than 1 IN 50 OF THOSE…

For this broker, 90% of his business comes from referrals—real estate agents and builders, mostly.

Your average Realtor has ZERO loyalty—they’ll dropkick you to the curb the moment another (often unscrupulous) LO waves a juicy little “incentive” under their nose…

So he’s constantly watching his back and scouting for new agents to replace the ones who stop taking his calls…

As he’s telling me this, I can hear the frustration seeping into his voice.

And I totally get where he’s coming from—I hear this story over and over from the small, independent mortgage brokers and loan officers I talk to every day.

They have the goliath “Mortgage Mills” beat on everything that matters—better rates, lower fees, lightning-fast return times… And they always put the customer first, serving their needs over the interests of huge multi-national banks.

You’d think the average consumer would be beating a path to their door, but instead it seems like they’re running straight into LowerMyBill’s hungry jaws.

If any of this is sounding familiar, I have some GREAT news for you.

Because chances are good that…

And time after time I’ve seen LOs who THINK their advertising and marketing aren’t working because they aren’t getting leads…

When in fact their advertising is doing just fine—or would be, if they weren’t LOSING 3 out of every 4 potential leads because of a common error.

This single problem is a chokepoint that throttles the life out of everything you do to generate leads…

Whether it’s sending out mountains of postcards… blanketing the airwaves with radio ads… blasting out email, buying clicks from Google… or even recruiting Realtors and financial advisors at Chamber of Commerce and BNI meetings…

You’re hustling and spending to generate leads, but if you don’t remove this chokepoint, most of your hard work goes to waste—like you’ve got the A/C cranked up to full blast with all your windows down.

Since then more than 500 small loan originators all over the U.S. have tried this approach in their marketing—and they’ve generated more than 500,000 red-hot “fund me now” leads as a result…

Most saw their leads skyrocket by up to 4X from the EXACT SAME MARKETING… marketing they were ALREADY doing.

When I first stumbled into this technique, I ran a marketing agency that built template websites for mortgage companies.

My clients were satisfied with the work we did. But when I asked them how many leads they got from their brand new website, they’d say, “Oh, they trickle in now and then.”

That did NOT make me happy.

Leads are the lifeblood of your mortgage business. At the end of the day, if you’re not getting qualified leads from your marketing, you’re just flushing money down the toilet.

These business owners were investing thousands of dollars into a website… Then spending thousands more on Google ads, postcards, magazine ads, SEO, social media, Realtor co-marketing…

But the leads just weren’t materializing.

That was totally unacceptable.

So I started to dig.

I looked at their ads, and I analyzed the traffic patterns on their websites…

And I made a surprising discovery:

​Companies like LowerMyBills, LendingTree and Quicken Loans had already invested millions and millions of dollars into this research.

They’d hired the best “top-gun” marketing and programming geniuses money could buy… then spent years testing, tweaking and fine-tuning their marketing strategies until they could consistently generate leads at a profit.

Now let me be perfectly clear…

These behemoths are without question the “bad boys” of the mortgage industry. And I flat-out despise many of their tactics…

Like how they shove aside small mortgage originators (who put the customer first) so they can harvest consumer data, only to sell it over and over to the same LOs they elbowed out in the first place…

Or the way they “stretch the truth” when presenting their offerings, promising impossible loan rates just to lock consumers down…

Or how they shuffle consumers around through bureaucratic mazes until they miss their close dates…

Nonsense like this gives ALL mortgage companies a black eye and makes your job 100X harder at every step.

But I also recognized that these companies are generating billions of dollars in loans year in and year out…

I realized that if I could reverse engineer their lead generation approach, then I could put those same battle-tested techniques to work for MY clients.

The idea of turning the tables on the “schoolyard bullies” like LowerMyBills made me giddy.

So I got out my microscope and took a long, hard look at what these big companies were doing.

And let me tell you, I was pretty surprised to find that…

The way that LowerMyBills and these other goliath companies capture leads is NOTHING like the way most typical mortgage companies do it.

Here’s what I mean…

When you visit most mortgage originator websites, the first thought that runs through your mind is, “Where do I even start?”

The home page is a hopeless jumble of navigation, logos, links and graphics competing for your attention. Hidden somewhere in that mess you’ll probably find a “request a quote” button.

And when you click that button, you jump to a form that looks a lot like your standard loan application form, with a bunch of text fields for contact information like name, phone and email and others for financial data like credit score and income.

That seems logical, right?

After all your visitors want to know about your rates… And you can’t provide a good quote without collecting all the right information.

But put yourself in your visitor’s shoes for a minute.

You’ve found a home you want to buy, and now you’re looking for a mortgage.

The typical consumer doesn't realize they should look for a mortgage FIRST - they jump straight into finding their dream home. That's why Realtors always get the leads first... more on how to flip that on its head in just a minute! 

Well LowerMyBills, LendingTree and the others have known about this problem for years.

And it’s an even bigger problem for them, because where your marketing budget might be just a couple thousand dollars a year, they’re spending tens of millions.

So they threw everything they have at this problem, investing millions of dollars and uncountable man-hours, running thousands of tests…

And what they discovered is a way to take the traditional, pushy and intimidating mortgage form and tear it apart…

Then put the pieces back together in a unique way…

For the customer, this “Inside Out” lead capture form feels more like a simple video game or easy “quiz”.

And it makes the process of getting a mortgage quote fast, easy, laid back, non-threatening and—here’s the clincher—even FUN…

It’s brilliant, really.

I became obsessed… I resigned from my position as co-founder of the template mortgage website company. Anyone could build a website; I was on a quest to solve REAL problems clients were seeing.

I started testing and implementing my own ideas and tactics, building on the basic idea developed by the big lenders and lead slingers…

I discovered ways to cut the number of clicks to a bare minimum…

How to use subtle visual cues to encourage the customer to keep filling out the form…

The best possible combination of button size, colors, fonts, and text to convert as many leads as possible…

These early results were exciting—but I wanted to be sure it wasn’t a fluke.

To really “torture test” this idea, I needed to find a BIG client, who was already spending a ton of money to generate leads.

And that’s how I ended up on the doorstep of one of the largest names in the online mortgage/real estate world in July 2012.

Since they’re pretty touchy about the use of their company name and I’d rather not get any emails or letters from their legal team, let’s just say their name starts with “Z” and rhymes with “willow” — we’ll call them “Big-Z” for short.

And allow me to be clear: we are no longer working with Big-Z. They are not endorsing or sponsoring leadPops in any way. This information I’m sharing is based on the case studies and data we collected when we partnered with them in 2013.

I made them a straightforward offer:

I’d build my new “Inside Out” lead capture pages for free—if they’d agree to test them in the Mortgage Marketplace side-by-side with their current landing pages.

At first my challenge was met with deafening silence. I worked my way through my contacts at Big-Z, hitting dead end after dead end…

But my persistence finally paid off and Big-Z agreed to the showdown.

My team and I set up a landing page for one of Big-Z’s largest advertisers—an independent mortgage company that was spending MAJOR bucks (over $60,000 a month) to drive clicks to a traditional “request a quote” form.

It didn’t take long to declare a winner.

In fact, the outcome was clear within minutes…

And after two solid weeks of testing…

The client was thrilled—just like that they were getting nearly twice the leads and hundreds of thousands of dollars in new mortgage business from the SAME AD BUDGET.

Big-Z was stunned. They immediately hired my team to build more quiz funnels for other top advertisers…

Over the next 8 months we launched over 30 mortgage lead generation campaigns with Big-Z, and in every case our quiz funnels DESTROYED the outdated lead forms—generating 2-4X more leads.

You might be thinking that is hard to believe, and I don’t blame you.

But the numbers don’t lie. See for yourself:

I trained the Big-Z team on using my approach, and today these “Inside Out” quiz funnels are the backbone of their $28.2M Mortgage Marketplace.

These results left me more convinced than ever that I was onto something big.

And I wanted to get this new, powerful tool into the hands of every hard-working independent mortgage broker and loan officer in the country.

Building these quiz funnel lead capture pages is EXPENSIVE. There’s a lot of complicated programming and testing that has to happen on the back end…

And then there’s customizing everything—the domain, call-to-action messaging, images, logos and colors, email and text message alerts for new leads… tying in the reporting… for EACH AND EVERY CAMPAIGN… well, you can see how much goes into launching just one of these funnels…

I already had a team of programmers that was up to the challenge. And since I worked with so many LOs as clients, I had the resources to test these funnels.

But my clients were STILL shelling out thousands of dollars for my team to put together these pages for them—and while the investment quickly paid off, I found that many independent LOs couldn’t afford the upfront expense.

I needed to find a way to make this technology available to everyone at an affordable price.

And that’s how the NEW and IMPROVED leadPops Funnels 2.0 came to be.

Each of these funnels includes a pre-built, “just add traffic” quiz landing page that’s tuned specifically for that type of loan.

You just pick the funnel or funnels that work best for your business…

leadPops kicks both conversion and lead generation into overdrive, with the leadPops Sticky Bar...

Also known as floating bars and notification bars, the sticky bar is a great way to highlight your best offer – and get your prospective clients to take action. They boost engagement and conversions.

The leadPops Sticky Bar screams to be noticed ... it's a dynamic call-to-action that captures the attention of your prospects, and drives them to your lead generation funnels.

The leadPops Sticky Bar can be put at the top or bottom of your website. It will follow your visitors, and ALWAYS be visible.

You can have it show on every page of your website, or just specific pages.

You can have the same offer shown on all pages, or customize the sticky bar with different offers on different pages – making them more relevant to the content on each page.

With the leadPops Sticky Bar, you can create a prominent call-to-action that can't be missed – and drive the clicks to any of your 32 mortgage & real estate funnels.

Generate a constant flow of leads for yourself and your partners ...

Place your leadPops Sticky Bar on the websites of your partners – such as Realtors, CPAs, builders, insurance agents, and so on...

You'll be adding value to your referral partner – by helping THEM get more leads.

And the leads will automatically route to you as well as your partners. Definitely a win-win situation...

​​The leadPops Sticky Bar is very easy to setup. With just a few clicks in your leadPops admin panel and one small snippet of code – you can have the Sticky Bar showing on your partner websites, and your own site as well.

You can customize the call-to-action and button. You can place it on most websites, blogs, landing pages, and single property websites.

And leadPops will track leads back to each funnel, and to which Sticky Bar on which page the leads came from.

Add the leadPops Sticky Bar to your marketing arsenal – and kick your lead generation efforts, and visitors-to-leads conversions into overdrive today!

Need more traffic? No problem. We can work with you 1-on-1 to set up your new funnels, then buy clicks at a rate you can easily afford. Thanks to the tracking built into every leadPops Funnel, you’ll see exactly how much profit you’re making for each lead you generate.

In fact, we offer a number of traffic solutions and 1-on-1 coaching, but you have to rewire the way you’ve been taught to think about online marketing—it doesn’t start with traffic, and traffic doesn’t mean success. You can’t refinance a click. It all starts with setting the proper foundation first—optimize to convert leads before you start spending money on driving clicks that have no chance of converting into a tangible lead…

While these funnels are ready to go as is, you have a lot of flexibility to personalize them if you choose—by uploading your logo as well as a “hero image” and custom background to match your branding, and by creating custom “welcome” and “thank you” messages to set the right tone. You can even craft a personal email message that fires off to your new customers as soon as they submit the finished quote form—letting them know what to expect next and opening a dialog with them.

Keep in mind, everything comes ready to go for you. You don’t have to spend hours and grief figuring out new technology, or coming up with effective marketing call-to-action language, or the right questions to ask in any given scenario—we’ve done all of that for you.

When a new lead hits your inbox, you get notified instantly—by email, text or both. You’ll have all of the information you need to qualify the lead right there in the email, so you can follow up immediately.

And you can control which types of leads go to each of your team members, so every new lead gets routed to the right LO, every time.

Since your leads are the lifeblood of your business, every new lead that comes in is backed up on leadPops’ secure, encrypted servers.

You can log in to your leadPops dashboard at any time to see your new leads, email individual leads to members of your team—even export a history of all of your leads. You’ll never have to worry about leads falling into the “email abyss” and disappearing forever.

The leadPops dashboard also gives you a “command center” view of how your Funnels are performing.

You’ll see exactly how many prospective customers viewed your leadPops Funnels, as well as how many leads you’ve collected and your overall conversion rate. (And if you’re a seasoned marketer, you can even install Google Analytics on each Funnel for further insight with just a few clicks!).

That way you can see at a glance which of your marketing efforts are paying off—and which are wasting your hard-earned ad dollars.

Even at that cost, LOs were clamoring to get access because they had NO doubt their investment would pay off.

These funnels are easily worth $1,761 each—and taken together they’re worth $26,415…

As a leadPops member, there’s no need to pick and choose—you get all 15 Funnels included at NO extra charge.

Value: $26,415 for 1 year

That’s practically unheard of in the marketing world.

Now you’ll notice I’ve included a couple of conditions in our guarantee. But they’re not there so I can “weasel out” of this agreement.

Actually they add an extra layer of protection for you.

Here’s what I mean:

The last thing I want is for a part-time LO with NO marketing plan and NO goals for their business to sign up for leadPops because they think it’s some kind of “easy button” or “if you build it, they will come” solution—and then be disappointed later.

When you sign up to test drive leadPops today, my team and I will carefully review your account over the next 30 days…

And if we determine that leadPops isn’t a good investment for your business right now—

I’ll let you know that straight up so you can invest your money in a way that makes sense for your business.

There’s literally NO risk for you here.

If you use leadPops for 12 months you WILL get more leads (and close more loans)—guaranteed.

I have to confess that I’m a little nervous about this whole deal.

For starters, a high-priced marketing expert told me I was nuts for letting you test drive leadPops for free. He said I should be charging a minimum of $997 setup and several hundred per month—and keeping access limited to just a few LOs. Part of me thinks he’s right…

And on top of that I’m honestly concerned that we might be “giving away the farm” with all these bonuses…

But because my vision for leadPops is to get this business-changing technology into the hands of every independent mortgage broker and loan officer in the country…

I’ve decided to stick my neck out and make this offer as a limited-time experiment.

I can promise you this though:

If we get anything like the response I’m expecting, I’ll be forced to yank this free trial offer (and the bonuses too).

While you still can.

Here’s what to do next:

Click the START MY FREE 30-DAY TRIAL button below…

Enter your information, keeping in mind that you won’t be charged a single cent until AFTER you’ve had a chance to see leadPops working for you firsthand…

Then tell us how you want to receive your leads…

Within minutes or hours, your leadPops Funnels will be sending you up to 2-4X MORE leads than you’re getting today.

…and my team and I will be there to help ensure your success every step of the way.

​leadPops Funnels WILL revolutionize your marketing.

Imagine what it would mean to your business to generate up to 4X more leads from the SAME marketing…

Don’t pass up this ridiculously generous FREE test-drive offer…

You may never get an opportunity like this again.

Try leadPops TODAY, while you’re still thinking about it…

Your chance is NOW.

Click the button below to get started!