In most areas, local publications like newspapers and magazines are still a viable advertising opportunity.
Not only are many paper publications still in circulation, but they usually also have a digital version, which can be another untapped place to advertise that your competitors have not taken advantage of.
Always use a strong call-to-action, integrate a conversion-optimized website, microsite, or landing page to direct consumers to, and be sure to research the publication's demographics so that you come up with ads that are relevant to the audience.
Here are some websites to help get you going (no affiliation to leadPops):
Click below to schedule a time to speak with one of our marketing experts regarding getting the most out of publication advertising...
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