Find Realtor Websites | Growth Hacks for Prospecting Real Estate Agents

Realtor Partner Prospecting Hacks...

Finding Realtors with Websites
Built by Specific Website Providers

In The Mortgage Marketing Manifesto, I covered how to find Realtors® using some general searches on Google and the large real estate portal websites.

That works well, but you’ve got to sift through the results to find the agents that have websites.

Here’s another prospecting strategy for you that yields nothing but agents with their own websites…

There are a lot of real estate website template companies out there.

Many of them have hundreds, thousands, and in some cases, tens of thousands of Realtor® clients…all with nearly identical websites.

That makes their clients easy to find—if you know what you’re doing.

The good news is: even if you don’t, I do.

I’m going to share with you how to strategically target Realtors® in YOUR market that are using some of the most popular real estate website companies out there.

A few advantages of targeting Realtors® with websites include:

  • Most of them are full-time and more serious about their business than agents who just piggyback off their broker’s website
  • Most of them are doing marketing and trying to generate leads
  • Most of them have mortgage content on their website, which typically does nothing for them at best, and actually hijacks their traffic at worst
  • Once you get your landing pages onto one of their sites, showing other agents with the same website provider how it works is even easier.

The key to successfully prospecting Realtors® online is in understanding how search engines work.

Each search engine will produce different results, so if you plug the same search phrase into Google and then Bing, you will know you have “exhausted” a search phrase and can move to a new one.

Trigger Words/Phrases

There are “trigger word/phrases” that you can add to just about any search string that will further define your search results and help you find prospects you would not have found otherwise.

Whenever you type in a specific search phrase and you’re looking for an exact match of that phrase, such as Mortgage Center, you must place that phrase in quotes—“mortgage center” in order to yield an exact match.

If the segment of the search string is only one word (or has no spaces), for example—Apply—you don’t need to use quotes.

Here are some examples of trigger words and phrases:

  • Apply Now
  • Apply Online
  • Apply Today
  • Branch Manager
  • Financing
  • First Time Homebuyer
  • Get Pre-Approved
  • Home Search
  • Home Sellers
  • Loan Application
  • Loan Officers
  • Mortgage Application
  • Mortgage Calculator
  • Mortgage Center
  • Our Team
  • Relocation
  • Search for Homes
  • Staff
  • Staff Directory
  • Your Home’s Value

You can also use large brokerage names to find agents with a specific agency:

  • Better Homes and Gardens
  • Century 21
  • Coldwell Banker
  • ERA
  • Exit Realty
  • Keller Williams
  • RE/MAX
  • Realty Executives
  • Sotheby’s
  • Weichert

To define geographic targets to include in your search strings, include one of the following:

  • Area Code
  • City
  • City, State
  • State

To “attach” search strings together, use a plus (+) sign. This will produce results that match your specific criteria of websites that ONLY include your trigger words + a reference to, for example, the city or state you’re targeting.

Real Estate Website Companies

Many real estate website providers brand their websites with phrases like “Website Built by _________”, which makes it easy to find their clients.

You literally copy and paste the phrase into Google (in quotes) + any city or state you want to target and there you go—a list of every Realtor® in that area using that specific website template provider.

The following is a breakdown of some of the largest real estate website template providers in the US, along with search strings on how to find their clients.

Keep in mind: including trigger words/phrases within these searches allows you to create even more customized and specific results.

One last thing: I’d include examples of these websites, however, most agents change website providers every 1-2 years, so including URLs is pointless as the website providers are not going to stay the same, and if anything, would create confusion.

The good news is: adding your landing pages to any of these websites is a matter of copying and pasting links on the desired pages.

All of these sites are customizable and ALL OF THEM need conversion optimization.

TIPS:

  • Replace the references to “STATE” with an actual state, city, or zip code you want to target
  • Add additional trigger words/phrases to any of the search strings below to get more specific results
  • Copy and paste the search strings in the boxes below to find tons or Realtors in YOUR area!

Agent Advantage (Homes.com)


“Homes Media Solutions” + “mortgage calculator” + STATE

“Powered by Homes.com” + STATE

/MortgageCalc.aspx + homes.com + STATE

Agent Image


“Design by Agent Image” + STATE

“Agent Image” + “mortgage calculator” + STATE

AgentWebsite.net


AgentWebsite® + “property organizer” + STATE

“Web Hosting by AgentWebsite®” + STATE

BoomTownROI


boomtown + financing + “what’s my home worth” + STATE

"is a team of local real estate experts ready to reveal the secrets of how we can help you sell your home. From setting the price to creating marketing campaigns” + STATE

TIP: The entire paragraph above is “stock” on these websites, so by placing the entire text in quotes and running a Google search, you will pull up all the websites that have that exact same paragraph on them. This works for all websites with stock content. 

Craig Proctor Systems (Consulnet)


“owned by ConsulNet Computing” + STATE

“craig proctor” + “Buy with ZERO Down” + STATE

iHomeFinder


“Powered by iHomefinder” + STATE

iHomefinder + /valuation-form/ + STATE

Kunversion


Kunversion + finance + sell + agents + STATE

“Find Your Home’s Value, Instantly” + “Did you know that home values are up almost 20%?” + “What’s yours worth?” + STATE

kunversion + resources.php + “real estate” + STATE

LinkURealty


“Powered by LinkURealty” + STATE

LinkURealty + “VIP Home Request” + STATE

MarketLeader


“Powered By Market Leader” + STATE

“The quality of a school can greatly influence home values in an area. As a local expert” + sell + STATE

PipelineROI (a la mode)


“Another website by PipelineROI” + “looking to buy” + STATE + “home search”

“Another website by PipelineROI” + “looking to buy” + “your home’s value” + STATE

TIP: a la mode has mortgage, appraiser, and home inspector clients, as well… avoid those by using more specific searches, like those including a brokerage name in the example below…

“Another website by PipelineROI” + california + "keller williams"

Placester


“Real Estate Marketing by Placester” + STATE

“Powered by Placester” + STATE

“Real Estate Advertising by Placester” + STATE

Point2Agent


Point2Agent + “how much can you afford” + STATE

“The correct selling price of a home is the highest price that the market will bear. To assist you in determining the correct asking price” + STATE

Real Estate Webmasters


“Real Estate Webmasters” + STATE

“Listings Site Map” + “Search MLS” + STATE

RealGeeks


“Address Search” + “Interactive Map Search” + “IDX Real Estate Websites by” + STATE

“How much is your home worth?” + “...get instant property value now!” + “advanced search” + STATE

Real Pro Systems


“Real Pro Systems” + /Buyer-Resources/Loan-Analysis + STATE

“Real Pro Systems“ + “homes for sale” + STATE

Superlative


Superlative + “homes for sale” + STATE

Superlative + /dream-home-finder.html + STATE

Top Producer


“powered by TOP PRODUCER” + STATE

“TOP PRODUCER” + /home_values.asp + STATE

WebsiteBox


WebsiteBox + “get a free home evaluation” + STATE

WebsiteBox + buyers + sellers + communities + “search homes” + STATE

Wolfnet


“Website Service by WolfNet Technologies” + STATE

“WolfNet Technologies” + “What’s Your Home Worth?” + STATE

Z57


Z57 + “homes for sale” + STATE

z57 + “your home’s value” + STATE

z57 + “mortgage center” + STATE

z57 + /prequalify.shtml + STATE

Zillow


“our coverage areas” + “Zillow, All rights reserved” + STATE

“Compare Mortgage Rates” + “Zillow, All rights reserved” + texas + "SEARCH FOR HOMES”

EXTRA: Websites with Zillow’s “Zestimate” tool:

“Home Value Estimate” + zestimate + “Another address?” + STATE

Click below to schedule a time to speak with one of our marketing experts regarding strategies on finding and partnering with the right real estate agents...

I wanted to take a moment to thank you for all you do to help me grow my business. Your knowledge and expertise has helped me to engage with Realtors and establish new and better relationships.

Bill BurnettPresident, VAMB
& President,
Homestead Mortgage

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