In The Mortgage Marketing Manifesto, I covered how to find Realtors® using some general searches on Google and the large real estate portal websites.
That works well, but you’ve got to sift through the results to find the agents that have websites.
Here’s another prospecting strategy for you that yields nothing but agents with their own websites…
There are a lot of real estate website template companies out there.
Many of them have hundreds, thousands, and in some cases, tens of thousands of Realtor® clients…all with nearly identical websites.
That makes their clients easy to find—if you know what you’re doing.
The good news is: even if you don’t, I do.
I’m going to share with you how to strategically target Realtors® in YOUR market that are using some of the most popular real estate website companies out there.
A few advantages of targeting Realtors® with websites include:
The key to successfully prospecting Realtors® online is in understanding how search engines work.
Each search engine will produce different results, so if you plug the same search phrase into Google and then Bing, you will know you have “exhausted” a search phrase and can move to a new one.
There are “trigger word/phrases” that you can add to just about any search string that will further define your search results and help you find prospects you would not have found otherwise.
Whenever you type in a specific search phrase and you’re looking for an exact match of that phrase, such as Mortgage Center, you must place that phrase in quotes—“mortgage center” in order to yield an exact match.
If the segment of the search string is only one word (or has no spaces), for example—Apply—you don’t need to use quotes.
Here are some examples of trigger words and phrases:
You can also use large brokerage names to find agents with a specific agency:
To define geographic targets to include in your search strings, include one of the following:
To “attach” search strings together, use a plus (+) sign. This will produce results that match your specific criteria of websites that ONLY include your trigger words + a reference to, for example, the city or state you’re targeting.
Real Estate Website Companies
Many real estate website providers brand their websites with phrases like “Website Built by _________”, which makes it easy to find their clients.
You literally copy and paste the phrase into Google (in quotes) + any city or state you want to target and there you go—a list of every Realtor® in that area using that specific website template provider.
The following is a breakdown of some of the largest real estate website template providers in the US, along with search strings on how to find their clients.
Keep in mind: including trigger words/phrases within these searches allows you to create even more customized and specific results.
One last thing: I’d include examples of these websites, however, most agents change website providers every 1-2 years, so including URLs is pointless as the website providers are not going to stay the same, and if anything, would create confusion.
The good news is: adding your landing pages to any of these websites is a matter of copying and pasting links on the desired pages.
All of these sites are customizable and ALL OF THEM need conversion optimization.
“Homes Media Solutions” + “mortgage calculator” + STATE
“Powered by Homes.com” + STATE
/MortgageCalc.aspx + homes.com + STATE
“Design by Agent Image” + STATE
“Agent Image” + “mortgage calculator” + STATE
AgentWebsite® + “property organizer” + STATE
“Web Hosting by AgentWebsite®” + STATE
boomtown + financing + “what’s my home worth” + STATE
"is a team of local real estate experts ready to reveal the secrets of how we can help you sell your home. From setting the price to creating marketing campaigns” + STATE
TIP: The entire paragraph above is “stock” on these websites, so by placing the entire text in quotes and running a Google search, you will pull up all the websites that have that exact same paragraph on them. This works for all websites with stock content.
“owned by ConsulNet Computing” + STATE
“craig proctor” + “Buy with ZERO Down” + STATE
“Powered by iHomefinder” + STATE
iHomefinder + /valuation-form/ + STATE
Kunversion + finance + sell + agents + STATE
“Find Your Home’s Value, Instantly” + “Did you know that home values are up almost 20%?” + “What’s yours worth?” + STATE
kunversion + resources.php + “real estate” + STATE
“Powered by LinkURealty” + STATE
LinkURealty + “VIP Home Request” + STATE
“Powered By Market Leader” + STATE
“The quality of a school can greatly influence home values in an area. As a local expert” + sell + STATE
“Another website by PipelineROI” + “looking to buy” + STATE + “home search”
“Another website by PipelineROI” + “looking to buy” + “your home’s value” + STATE
TIP: a la mode has mortgage, appraiser, and home inspector clients, as well… avoid those by using more specific searches, like those including a brokerage name in the example below…
“Another website by PipelineROI” + california + "keller williams"
“Real Estate Marketing by Placester” + STATE
“Powered by Placester” + STATE
“Real Estate Advertising by Placester” + STATE
Point2Agent + “how much can you afford” + STATE
“The correct selling price of a home is the highest price that the market will bear. To assist you in determining the correct asking price” + STATE
“Real Estate Webmasters” + STATE
“Listings Site Map” + “Search MLS” + STATE
“Address Search” + “Interactive Map Search” + “IDX Real Estate Websites by” + STATE
“How much is your home worth?” + “...get instant property value now!” + “advanced search” + STATE
“Real Pro Systems” + /Buyer-Resources/Loan-Analysis + STATE
“Real Pro Systems“ + “homes for sale” + STATE
Superlative + “homes for sale” + STATE
Superlative + /dream-home-finder.html + STATE
“powered by TOP PRODUCER” + STATE
“TOP PRODUCER” + /home_values.asp + STATE
WebsiteBox + “get a free home evaluation” + STATE
WebsiteBox + buyers + sellers + communities + “search homes” + STATE
“Website Service by WolfNet Technologies” + STATE
“WolfNet Technologies” + “What’s Your Home Worth?” + STATE
Z57 + “homes for sale” + STATE
z57 + “your home’s value” + STATE
z57 + “mortgage center” + STATE
z57 + /prequalify.shtml + STATE
“our coverage areas” + “Zillow, All rights reserved” + STATE
“Compare Mortgage Rates” + “Zillow, All rights reserved” + texas + "SEARCH FOR HOMES”
EXTRA: Websites with Zillow’s “Zestimate” tool:
“Home Value Estimate” + zestimate + “Another address?” + STATE
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I wanted to take a moment to thank you for all you do to help me grow my business. Your knowledge and expertise has helped me to engage with Realtors and establish new and better relationships.